The state of SEO in 2026 is defined by AI-driven search, voice queries, and user intent shaping ranking strategies. Success depends on adaptive content, technical precision, and authority in an increasingly conversational search landscape.Search Engine Journal has published a new guide, ‘The State Of SEO 2026’.The SEJ team says, “Inside The State Of SEO 2026, You’ll Learn How To:Understand how AI’s role in SEO is reshaping org structures and collaboration.How to navigate the road between proven SEO and revolutionary AI disruption.Understand how E-E-A-T meets AI content... [...]

Pinterest advertising helps brands reach consumers at the discovery stage, turning inspiration into purchase intent. Its visual-first format drives engagement by showcasing products in contextually relevant, lifestyle-focused settings.The latest ‘HubSpot Marketing’ video is titled ‘How to Create Pinterest Ads That Actually Convert’.This video covers the following:Why Pinterest ads outperform other platforms for discovery-based purchasesComplete 10-step walkthrough to set up your first Pinterest ad campaignManual vs automated... [...]

Forrester Principal Analyst Daryl Wright has published an article answering the question, ‘Search Is Changing — Is Your Content Strategy Ready?’.He says, “B2B buyers no longer rely solely on traditional search engines for information. Instead, they use generative AI tools such as ChatGPT, Claude, Gemini, and Perplexity to ask questions, gather insights, and make decisions. These tools deliver instant, synthesized answers, often without directing users to click through to websites. Your content may influence a buyer’s decision without ever appearing in your analytics.This... [...]

Neil Patel has published a new video, ‘The Google Update No One Is Ready For’.This video covers the following:Why ads in Google’s AI Mode will completely change how customers search and shop The difference between keyword targeting and conversation targeting — and why it matters How your brand profile now is your targeting strategy Why your Google Ads account is becoming an AI training system for your business The million-dollar question: will users actually click ads inside AI conversations? Exact steps to prepare your business before competitors adapt.Neil... [...]

Employee Generated Content (EGC) builds authentic brand trust as employees share their real experiences, stories, and insights. It humanizes the organization, boosts engagement, and strengthens employer branding while amplifying marketing reach.The latest Ahrefs Podcast episode is titled ‘The 3 Types of EGC Every Brand Should Be Using’ featuring Melissa Laurie.The Ahrefs team says, “Discover why authentic, employee-created video content published on brand channels is quickly becoming essential for companies that want to stand out. Melissa explains how to do EGC... [...]

Content Marketing Institute has published a new video, ‘Speed Kills Marketing Ideas, But Friction Brings Back the Thrills’.The CMI team says, “With generative AI, it’s never been easier to instantly turn insights into talking points, talking points into copy, and copy into multi-channel campaigns. But in the race to reduce friction in their reading and writing tasks, marketers are also shrinking the space that exists in between them — where thoughtful decisions are made, novel narratives are shaped, and learned wisdom is amassed. Robert Rose says that... [...]

The latest Ahrefs Podcast episode is titled ‘Google Will Kill Your Traffic – Here’s How You Adapt’ featuring Kevin Indig.The Ahrefs team says, “In this episode of the Ahrefs Podcast, Tim Soulo sits down with Kevin Indig to discuss the real impact of AI on search behavior, website traffic, and SEO strategy. Kevin analyzed over 5 billion search visits and found that while people are searching more often, they’re spending less time per session, and zero-click searches are on the rise. But this isn’t just about traffic. Kevin argues that SEO isn;t dying. It’s... [...]

Marketing psychology taps into human behavior, emotions, and decision-making patterns to influence consumer choices. By understanding triggers like trust, scarcity, and social proof, brands can design strategies that drive stronger engagement and sales.Ahrefs has published a new video, ‘I Made this Viral Billboard Using Marketing Psychology’.The Ahrefs team says, “What does it take to make an ad people can’t ignore? In this video, we try to answer that by building what we believe is the perfect billboard. It has nothing to do with design and everything to do with the six science-backed... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Optimizing login-page content for Google Search’.The GSC team says, “Explore critical aspects of search engine optimization for web content that lives behind a login or paywall. In this episode, Martin and John cover how Googlebot interacts with these pages, the role of paywall structured data, and methods to prevent unintended indexing of private information. Get practical advice on improving your website’s visibility and user experience while maintaining data security... [...]

Customer relationships MatterBuilding strong relationships with customers matters more for long-term success than constant new customer acquisition. Marketers who focus on retention often see higher profits and stronger loyalty. One proven way to achieve this is through smart segmentation. By grouping customers based on meaningful traits, businesses can provide experiences that feel personal and relevant.Here, we will explore segmentation strategies for nurturing long-term loyalty, showing how precise insights and practical tools create lasting bonds that strengthen customer trust.Why Segmentation... [...]