Google Ads team has published a new guide titled ‘Make your products stand out and drive more sales with Performance Max’ for advertisers.

This guide is best for beginner and intermediate retail advertisers who have already set up their free product listings in Google Merchant Center and linked their account to Google Ads.

The Google Ads team says, “With people shopping across Google more than a billion times a day1, Shopping ads give you a chance to show your products and connect with consumers at key decision-making points in their shopping journey.

In this guide, you’ll learn how you can improve your Shopping ads creatives and optimize your campaigns to drive more sales across additional Google advertising channels and inventory.

1. Enhance your product feed to help your Shopping ads stand out

Use high-quality, product-first visuals.

Why: Close-up product shots with a white background make it easy for customers to see product details, helping you drive more engagement.”

Make your products stand out and drive more sales with Performance Max

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