Your Guide to Preparing Google Ads for 2022 Holidays
With well-designed Google ads, you can take your online holiday sales to a new level. Its time to start working on it.
Practical Ecommerce contributor Matthew Umbro has shared five steps to prepare Google ads for 2022 holidays.
He says, “We’re halfway into 2022. Now is the time to prepare Google Ads accounts for the upcoming holidays. In this post, I’ll list five steps to generate better results while streamlining management during the busy period.
Set Up Enhanced Conversions
The benefits of Enhanced Conversions are mainly to track conversions when cookies are restricted. By adjusting the global site tag or Google Tag Manager, you can send hashed tracking data (such as email addresses) to Google. In my experience, advertisers generally see an increase in conversions when implementing EC.
EC’s impact typically takes 30 days. It affects various Google networks, including Display, and helps assess the worth of Display and Video efforts. The sooner you set up EC, the quicker you overcome reduced cookies and generate more sales.”
Google Ads has published a new video ‘How to Maximize Your Profits, as seen at Google Marketing Live’ sharing some useful tips to grow your profits. The Google Ads team says, “Be among the first to hear how Google can help you meet your business objectives in an AI-powered, privacy-safe manner. Discover how key themes […]
MOZ has published a new case study ‘How to Use Keywords to Combine the Power of SEO and Google Ads’ to help marketers and SEOs achieve better results. Adriana Stein says, “Both SEO and PPC are used for a common goal — search engine marketing (SEM) — and neither would survive without targeted keywords. Since […]
Google has announced the availability of the Google Ads Creative Studio for all advertisers. Now they can utilize Google Ads Creative Studio to create customized ads more cost-effectively. Google’s Joe Moukabaa and Katie Kellogg say, “Now you can create multiple or even hundreds of versions of a single display or video ad. They can be […]
Google has published ‘A guide to common Ad Manager policy questions’ to help marketers achieve better results from Google ads campaigns. John Brown says, “Ad Manager program policies help ensure we preserve a healthy digital ecosystem for the benefit of all users, advertisers and publishers. But we know we can do more to help Ad […]
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