Effective customer experience (CX) management can help you to retain customers for longer period and improve customer loyalty. You can improve the CX by connecting with customers through multiple channels. Content Marketing Institute is hosting a webinar on ‘Creating Connected Customer Experiences’ on Wednesday, December 11 , 2019 at 2.00 pm EST.CMI team says, “Today’s consumers expect remarkable content-driven experiences at every point of their buying journey. And, marketers are failing to deliver because they haven’t determined how to connect them all with a unified and... [...]

MarketingProfs contributor Kerry O’Shea Gorgone has published a new podcast episode ‘Storytelling, Digital Transformation, Customer Experience… and You’. Listen to this episode and learn how you can improve your marketing revenue with the strategies such as Storytelling, Digital Transformation, Customer Experience.Gorgone says, “You might have heard of “content shock” or “the marketing rebellion,” and experts everywhere are urging us to “humanize our brands.” As every brand works to differentiate itself in the neverending deluge... [...]

A Constant Contact study reports that when you do not offer personalized content on a website, 70% of customers feel frustrated. It also suggests that personalized emails receive 29% higher email open rates and 41% higher click-through rates than ordinary emails. By delivering satisfying customer experience you can retain your present customers for longer period and take their help to get new ones. With the integration of Artificial Intelligence technologies you can boost your efforts. ClickZ contributor Jacqueline Dooley has shared four ways to help you improve customer experience with the... [...]

To keep your business growing you need to keep the customers happy so that they continue to be with your brand. By knowing them well you can serve them better.AdWeek contributor Ian Monaghan has published an in-depth article on delivering great customer experience with correct data.Monaghan says, “The foundation to having a single source of truth about your customers comes from having a clear data strategy that can guide your marketing. This way, everyone in your company can be speaking the same data language. There are five areas where you’re going to want to focus your data strategy.Proprietary... [...]

A customer relationship management (CRM) is helpful in understanding your customers and in further improvement of customer experience.Marketing Week contributor Tina Desai has shared a detailed article highlighting the importance of an effective CRM in the age of customer experience improvement.Desai says, “It goes without saying that positive customer experience is vital for brands to succeed, and according to the CRM Barometer 85% of UK consumers would leave a brand as a result of poor customer experience. When asked what they consider to be ‘outstanding’ customer experience, 52%... [...]

Econsultancy, in association with Magento and eWave, recently invited brand marketers for a roundtable event in Hong Kong to find out how the marketers are optimizing customer experience today.Jeff Rajeck has shared the major findings from the roundtable.Rajeck says, “Marketers told us about their best practices, trends they are noticing and challenges they face when optimizing the customer experience – and wthe highlights are summarized below.Best Practices1. Create an integrated and delightful experienceFirst off, participants agreed that there should be a close integration of... [...]

Econsultancy’s Jeff Rajeck has shared major trends and challenges that the marketers will face in 2018. The findings are from roundtable discussions in Hong Kong with client-side marketers.Rajeck says, “At a table hosted by Bessie Ng, Head of Integration and Strategic Planning Director, H+K, marketers discussed the trends driving customer experience improvement initiatives as well as some of the frustrations they are still facing.Results are summarized below, but before we start, we’d just like to let you know about our upcoming roundtable events in Bangkok on July 10th and... [...]

The E-commerce retailers are trying out different strategies to boost their sales and improve customer satisfaction.Econsultancy’s Luke Griffiths has shared two advantages and the implications of the ‘buy now, pay later’ strategy.Griffiths says, “With less distinction between online and offline commerce, we’re in a new era of “omni-shopping”.For retailers, that means they should be offering customers a seamless journey both online and offline.This presents more opportunities, but also comes with considerable challenges – in particular around payments. Many retailers... [...]

Virtual Reality and Internet of Things (IoT) are the emerging technologies that have been blended with the web environments for enhancing communication with the customers.Econsultancy’s Nikki Gilliland has shared four ways IoT can be helpful in enhancing the customer experience.Gilliland says, “Econsultancy’s ‘A Marketer’s Guide to the Internet of Things‘ delves into the subject in detail. Subscribers can download the full report, but in the meantime, let’s consider the possible impact on customer experience.Pre-emptive customer serviceOne of the overriding... [...]

Effective customer experience is necessary to keep the trust maintained for a brand. It leads to customer satisfaction and helps brand grow.Econsultancy columnist Nikki Gilliland has shared four tips to help companies turn data into customer experience insight.Gilliland says, “ow can marketers ensure they get the most from their data? Econsultancy’s CXM Best Practice Guide has lots more on the topic, but in the meantime, here are just a few tips.Take a multi-faceted approachBefore anything else, it is of course vital for marketers to decide how and where data will be gathered. For... [...]