Storytelling, Digital Transformation, Customer Experience… and You [Podcast]
MarketingProfs contributor Kerry O’Shea Gorgone has published a new podcast episode ‘Storytelling, Digital Transformation, Customer Experience… and You’.
Listen to this episode and learn how you can improve your marketing revenue with the strategies such as Storytelling, Digital Transformation, Customer Experience.
Gorgone says, “You might have heard of “content shock” or “the marketing rebellion,” and experts everywhere are urging us to “humanize our brands.” As every brand works to differentiate itself in the neverending deluge of brand content, many companies turn to storytelling as a way to stand out to their audiences and make a lasting impression.
Enter Joe Lazauskas, head of marketing at Contently and author of The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You.I invited Joe to Marketing Smarts to talk about the new neuroscience of storytelling, how stories impact our brains, and where storytelling fits into content strategy throughout the customer journey. Along the way, we also address digital transformation, marketing technology, and the renewed emphasis on customer experience (CX)”.
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