‘Web Analytics: More clicks doesn’t always mean more conversions’ – MarketingSherpa Case Study
MarketingSherpa has released a case study titled “Web Analytics: More clicks doesn’t always mean more conversions”.
Lindsay Johannesen says, “When testing to optimize a webpage, there are multiple metrics we track and a number of goals we strive to reach. However, the same two key performance indicators (KPIs) with accompanying goals always seem to pop up.
- Increase clickthrough – We want more people to like what they see on the page, click and go deeper into the funnel. People can’t convert if they don’t click.
- Increase conversion – We want people to absorb the information on the page and hope that it motivates them to ultimately convert“.
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