After Snapchat and Instagram Stories, it was Facebook’s turn to have this wonderful feature and it has been successful so far. The Stories feature lets you express your content effectively and connect to the audience emotionally.

Buffer contributor Ash Read has shared an article highlighting the reasons its time we shift to Facebook Stories.

Read says, “Since Snapchat debuted the Stories format in 2013, it’s gone from strength to strength and is quickly becoming the default format for content consumption and creation. In total, consulting firm Block Party estimates that nearly one billion accounts are using the Stories format daily and Zuckerberg recently shared that people now post more than one billion Stories every day.

At its annual, flagship conference, F8, Chris Cox, Facebook’s Facebook’s chief product officer, also noted that “the Stories format is on a path to surpass feeds as the primary way people share things with their friends sometime next year.” And Zuckerberg recently added that “it looks like Stories will be a bigger medium than [news] feed has been.”

The shift to stories is coming

From making the status composer default to the camera to encourage Story creation on mobile, to adding Story preview tiles to the top of the feed, Facebook is constantly running tests and experiments to familiarise more of its user base with Stories”.

Life After the News Feed: Why Facebook is Shifting to Stories (And Why Your Business Should Too)

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