Facebook advertising enables you to extend your online reach and grow sales. Facebook also provides you a wide range of budget options to run ads.

Search Engine Journal contributor Tim Jensen has shared 10 useful tips to create great Facebook ads.

He says, “When running Facebook ads, the best copy is likely to be overlooked if it’s accompanied by a mediocre image. Read on for 10 tips to up your creative game in Facebook advertising.

1. Customize Images by Placement

The Facebook Ads interface lets you select unique images for different placements. Ideally, you should use vertical images for the Stories format to fill the whole screen, while using horizontal or square images for the News Feed.

The desktop right sidebar placement is also one to be conscientious of, particularly since Facebook changed its layout in late 2020. Previously, only rectangular (1200 x 628) images showed up in that placement; now, Facebook, will show a square image in that space if you use one, allowing for more prominent ad space”.

10 Tips for Facebook Ad Creative

Search Engine Journal

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