By using Facebook Lead Ads, you can reach people who may be interested in your products or services and collect information from them. With their data, you can approach them to further promote your products and services.

Social Media Examiner’s Anna Sonnenberg has shared seven ways to help you improve Facebook Lead Ads.

She says, “Are you curious about how best to target audiences at the consideration stage of the buyer’s journey? Use one of these seven middle-of-the-funnel audiences for your next lead generation campaign.

#1: Facebook Page- or Instagram Account-Based Custom Audience

Does your brand already have a strong presence on Facebook or Instagram? Whether you have a large following or a highly engaged audience, your profile’s data is ideal for generating leads.

Start by creating a custom audience and then select either Instagram Account or Facebook Page as the seed.

Then select the specific kind of interaction you want to target”.

7 Ways to Improve Facebook Lead Ads

Social Media Examiner

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