Well-crafted Facebook advertisements help you to make potential clients explore your products and make a purchase.

Social Media Examiner’s Tammy Cannon has shared five steps to writing great Facebook ads for sensitive products and services.

She says, “To avoid these kinds of issues, here’s a five-part framework that will help you attract your ideal client and comply with Facebook’s ad policies.

#1: Open With a Qualifier

The first two or three lines of your ad copy should be your qualifier. The text should speak to your ideal customer so they qualify themselves as needing to read more to learn what your campaign is about and how it can serve them.

These lines are just as important as the image and headline you use in your campaign. And they’re typically followed by three dots that people have to click to read the rest of the copy.

Here’s an example of an ad from my Facebook feed. Immediately, I know what this ad is about and why I should click See More to find out how to use bots in my marketing.

The qualifier does two things”.

Writing Facebook Ads for Sensitive Products and Services

Social Media Examiner

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