Facebook Ad Cold Targeting Success Without Audience Insights [Video]
Social Media Examiner has published a new video ‘Facebook Ad Cold Targeting Success Without Audience Insights’.
The SME team says, “Is the loss of Facebook Audience Insights impacting your ad performance? Wondering how to target new prospects without the data that Audience Insights used to provide?
You can build effective Facebook audiences without Facebook Audience Insights, using this advice from expert Allie Bloyd.
In this video, Allie shows you how to create 8 effective cold audiences based on interests, behaviors, customer lists, and website traffic. All without using Facebook Audience Insights!
You’ll also learn how to set up and test these cold audiences with the Facebook Campaign Budget Optimization (CBO) tool. Plus, you’ll get tips on how to set your ad spend limits across your campaign’s ad sets. Last, but not least, you’ll find out how long to test your audiences to accurately determine which cold audiences perform best for you”.