The latest article on ‘Business 2 Community’ is titled “Valentines Day Edition: Targeting Facebook Ads”.Bree Nakatani says, “Targeting Facebook Ads to a specific demographics is ideal if your promotion or campaign is directed at a specific audience. It is likely that you’ll want to target most of your ads in one way or another.There are many targeting options available:genderrelationship statusagelikesinterestsworkplaceeducationbroad interests”. Valentines Day Edition: Targeting Facebook Ads Business2Community.com [...]
Archive for the 'Social Media Marketing' Category
The latest post on ‘ReadWrite’ is titled “Incoming! Microsoft Launching Another Pathetic Smear Campaign Against Google”.Dan Lyons says, “Get ready for another blast of anti-Google propaganda from Microsoft and its PR maestro Mark Penn. Sources tell me that the Borg is about to launch another broadside against the search giant, this one aimed at Gmail, under the title, “Don’t get Scroogled by Gmail.”Microsoft flacks have been briefing reporters under embargo today. (I wasn’t on the list.) The news will break at 11 p.m. Pacific time Wednesday night”.Incoming!... [...]
The latest article on ‘Business 2 Community’ is titled “Want More Sales From Your Email? Think List Management”.Skadeedle says, “If you’ve got a biz and you’re using email marketing to get more sales then good for you! Many folks go right to offering discounts or sales. Fab idea for sure, but before you send out your next offer, take a look at your email list. Did we just say email list? You bet! A big opportunity that many businesses miss, is list management. Lots of biz owners think having the biggest list and sending their messages to everyone on it will result in opens,... [...]
The latest post on ‘Mashable’ is titled “9 Things We’d Change About Vine”.Christine Erickson says, “Vine is the hot new iPhone app leaving users in a hate-love relationship.This app has so much potential. It opens doors for creative individuals and allows users to tell stories that photos can’t — all while accommodating the social masses’ short attention span.But Twitter’s new video-sharing baby is still missing many features that are keeping most from completely falling head over heels. Some are more vital to Vine’s shelf life, while other... [...]
The latest article on ‘Marketing Land’ is titled “Targeted Facebook Ads Will Soon Become More Transparent With AdChoices Icon”.Greg Finn says, “Ever been creeped out by Facebook’s uncanny knack for displaying ads for products you’ve recently viewed? Well, soon Facebook will more clearly label FBX ads that are displayed to users via behavioral targeting/re-targeting methods.According to AdAge, the ever-familiar AdChoices icon will be displayed on the targeted ads, but will only show when a user actually hovers over the ad”. Targeted Facebook Ads Will... [...]
‘Business 2 Community’ is hosting a webinar on Wednesday, February 13 at 2.00 pm ET. The topic of the webinar is “Create a Powerful Content Marketing Strategy”.The ‘Business 2 Community’ team says, “Join the Online Marketing Institute and Scoop.it February 13 at 2pm ET, and learn how to develop a high-impact content marketing strategy that builds your voice and visibility online with minimum time and effort.You will:Gain practical tips and content curation resources to help you carve the time out of your busy schedule and establish your brand as a thought leader... [...]
The latest article on ‘Business 2 Community’ is titled “The Only 4 Keyword Research Rules You Will Ever Need To Follow”.Dario Petkovic says, “Wouldn’t it be great if you could just read one article that concisely describes how to properly perform a keyword research? Let’s try and do just that here. Even if you are employing an SEO company to perform all your search engine optimisation work, it pays to know what keywords they will be ranking your website for and why.Keyword research is truly the biggest part of market research. Why? If there is enough people searching for... [...]
‘Business 2 Community’ is hosting a webinar on Wednesday, February 6 at 2.00 pm ET. The topic of the webinar is “LinkedIn: Beyond the Profile and Into the Future of Digital Marketing”.The ‘Business 2 Community’ team says, “Not long ago, social media was considered a passing fad, useful only to teenagers with too much time on their hands. Fast forward to 2013: LinkedIn just passed the 200 million member mark to become the undisputed professional networking platform. It’s time to get with the program! If you have a profile but are stuck on what to do next…whether... [...]
The latest article on ‘Marketing Land’ is titled “Instagram No Longer A Mobile-Only Social Network: The Feed Makes Its Web Debut”.Greg Finn says, “Instagram originally launched as an iPhone-only application. Then came Android, then Web-profiles. Now, Instagram has become a social network that is more than just mobile — thanks to the Instagram feed now hitting the Web. Users can now log-in to see all of their friends photographic activity in the Instagram feed”. Instagram No Longer A Mobile-Only Social Network: The Feed Makes Its Web Debut Marketing Land [...]
The latest post on ‘ReadWrite’ is titled “Brand Marketers Totally Miss Social Media Influencers”.Brian Proffitt says, “Any illusions that marketers have gotten this whole social media thing down pat will be blown away by the latest findings from Technorati Media’s 2013 Digital Influence Report, which suggests that for everything the media spends across social platforms, the most desired influencers aren’t even being reached.The new report points out a huge disconnect: only 11% of corporate social media budgets are devoted to advertising on blogs and influencer sites. But... [...]