The latest post on ‘Mashable’ is titled “GetGlue Unveils New iPhone App and Advertising Product”.Brian Anthony Hernandez says, “GetGlue’s iPhone users woke up Thursday to a redesigned app. As with the website redesign of the social entertainment platform in 2012, the changes transform the app from just a check-in service into a personalized viewing guide.The “Feed” tab shows a stream of friends’ activity as well as TV shows’ related media content such as images, videos, links and reviews. Known for mailing show-specific stickers to users, GetGlue... [...]

ExactTarget has released a free report titled “Marketers From Mars”.The ExactTarget team says, “You’re not the average consumer—you’re a marketer. Learn how marketers’ digital behaviors and preferences differ from the average consumer in ExactTarget’s latest SUBSCRIBERS, FANS, & FOLLOWERS report, Marketers From Mars.In Marketers From Mars, you’ll learn how to:Differentiate marketer and consumer digital behaviors.Evaluate digital channels based on consumer preference.Avoid personal bias to better reach consumers”.ExactTarget’s ‘Marketers... [...]

The latest article on ‘Business 2 Community’ is titled “How to Get Found Online by Your Buyers: SEO Tips From the Experts”.Chris Fell says, “Here is a great, simple infographic from our friends and partners at Hubspot on SEO, followed by some words of wisdom from the experts. Getting found by your target buyers in this online age is the number one challenge for B2B Marketers.Google have been changing up their search algorithm during 2012 and this has significant implications. You need to update your approach to SEO!Hint: Spend money on generating great content not an SEO agency”.... [...]

The latest post on ‘Mashable’ is titled “Report: iPhone Grabs 36 Percent of the U.S. Smartphone Market Share in December”.Stan Schroeder says, “Apple’s iPhone has jumped +2% to 36.3% of the U.S. smartphone market share in December 2012, comScore’s latest data suggests.In that same period, Google’s Android rose +0.9% to 53.4%, retaining its first place by a large margin, while BlackBerry and Microsoft’s Windows Phone lost a good chunk of their market share: -2% and -0.7%, respectively.Symbian’s market share has stayed the same in December: 0.6%”.... [...]

The latest article on  ‘Marketing Land’ is titled “Four Ways Facebook Can Increase Email Sales”.Cara Olson says, “A successful retail email campaign involves much more than just an email. Because it creates customer engagement and results in revenue, a successful email campaign aligns closely with social and e-commerce, resulting in a “trifecta” across all three channels.But, integrating social is more than just asking your subscribers to fan you on Facebook or follow you on Twitter or Pinterest. It requires effectively communicating the value proposition and... [...]

The latest article on ‘Business 2 Community’ is titled “Twitter vs. Google Plus: Why Social Media Marketing Needs Both”.Sean Johnson says, “The news that Google Plus (Google+) is now the 2nd largest social network, surpassing Twitter and YouTube, seemed to shock a lot of social media marketers this past week. Reaction to the news bordered on anger in some quarters as Twitter advocates were quick to extol the virtue of the micro-blogging platform.But is it really an either/or question? When it comes to social media marketing, why wouldn’t you use both?Trendstream, which... [...]

The latest post on ‘ReadWrite’ is titled “Most Facebook Users Have Quit For At Least A Few Weeks”.Taylor Hatmaker says, “It looks like we’re not the only ones unplugging from Facebook. According to new data published on Tuesday by the Pew Research Center, 61% of current Facebook users have taken a break from the infamously addictive social network. The telephone survey culled its data from a sample of 1,006 adults in the U.S in December 2012.Some more interesting tidbits about these Facebook comings and goings:67% of online Americans are Facebook users8% of online adults who... [...]

The latest post on ‘Mashable’ is titled “Google Upgrades AdWords for Better Mobile Targeting”.Todd Wasserman says, “Google on Wednesday upgraded its AdWords program to let advertisers customize their placements on mobile by such factors as type of device, time of day and geographic proximity.The upgrade, called Enhanced Campaigns, will let business owners build a campaign while taking those factors into consideration. However, Google promises that you’ll be able to manage it all in a single place”. Google Upgrades AdWords for Better Mobile Targeting Mashable.com [...]

The latest article on  ‘Marketing Land’ is titled “Yahoo Strikes Deal To Run Contextual AdSense Ads From Google”.Pamela Parker says, “Yahoo has announced that it will be working with Google. No, not on search-triggered advertising, Bing is still Yahoo’s exclusive partner there, but Google will non-exclusively provide contextual ads that will appear throughout Yahoo’s properties and certain co-branded sites. The ads will come through AdSense for Content, with mobile ads provided by AdMob.In a blog post announcing the global relationship, Yahoo said, “By adding... [...]

The latest post on ‘Mashable’ is titled “Mobile Devices Will Outnumber People by the End of the Year”.Samantha Murphy says, “By the end of 2013, there will be more mobile devices on Earth than people, a new report suggests.According to Cisco’s Visual Networking Index Global Mobile Data Traffic Forecast Update, consumers’ mobile appetite has grown a lot in the past year, and it shows no signs of slowing. In fact, Cisco predicts global mobile data traffic will increase 13-fold by 2017, with more than 10 billion mobile-connected devices by then. It also believes mobile... [...]