The latest post on ‘Mashable’ is titled “Why 90% of Startups Fail [INFOGRAPHIC]”.Samantha Murphy says, “There’s a hot new startup in the limelight more often than not — but the cold truth is 90% of technology startups fail. Even companies which make it big out of the gate often lose momentum and shift from a potential powerhouse to a thing of the past.A new inforgraphic from Allmand Law analyzes the successes and failures of well-known tech startups from Zynga and Shopkick to AirTime and MySpace, helping us understand why some companies fall short”.Why 90%... [...]
Archive for the 'Social Media Marketing' Category
HubSpot has released a free collection of ’47 Amazing Blog Homepage Designs’.The HubSpot team says, “81% of U.S. online consumers trust information and advice from blogs. But how do you get people interested in your blog?We’ve mentioned before that your website homepage is like the front door to your business. The same goes for your blog. If you’re not attracting people visually, how will you get them to trust what you’re blogging?A common issue we see with blog design is finding a balance between visual design and effective content presentation. Blogs are chalk full... [...]
Bronto has released a free white paper titled “3 Strategies for Putting the “Act” in Transact”.The Bronto team says, “Enhancing your transactional messages is an easy way to tap into missed revenue. As one of the most underutilized opportunities, online retailers should review this timely and relevant contact stream to build loyalty and increase orders.In this white paper, learn:How to create a cohesive transactional message strategyHow to maximize low hanging fruit to drive salesHow to turn up the volume on your marketing message while staying CAN-SPAM compliantDownload... [...]
The latest post on ‘Mashable’ is titled “When Will the Rest of Us Get Google Fiber?”.David Talbot says, “Call it the miracle on Francis Street. Last year Ryan and Jenny Carpenter got a deal seemingly too good to be true in their Kansas City, Mo., neighborhood: an installer from Google Fiber wired their bungalow to give them at least 50 times their previous Internet access speed and a substantially better TV service, all for only $125 a month, tax included—just a few dollars more than they’d been paying Time Warner Cable.Ryan Carpenter still speaks in amazed tones of the... [...]
The latest article on ‘Business 2 Community’ is titled “Is Online Killing Offline Lead Generation?”.Matt Ford says, “It seems like nary a day goes by that a business man doesn’t wonder about how many new connections they’ve made on LinkedIn, or how many new “friends” do they have on Facebook. Maybe you’re thinking about how many Circles you should join on Google+ today, or how many new people you want to follow on Twitter. Lead generation has really taken off and gone online.Many marketers are still unsure about using online channels to generate leads though and prefer... [...]
The latest post on ‘Mashable’ is titled “Super Bowl Social Media Activity 3 Times Higher Than 2012”.Stephanie Buck says, “When you factor in a power outage, killer ads and Beyonce, is it any surprise?In addition to Jacoby Jones’ 108-yard touchdown, social media users chatted about the Superdome’s 34-minute electricity outage. Conversations during the technical difficulties topped 5.8 million social mentions, or 11% of the day’s total conversation.For perspective, Beyonce’s halftime show ran from 8:10 to 8:22 p.m. and totaled approximately 3.1 million... [...]
The latest article on ‘Business 2 Community’ is titled “Manage Your Marketing: Consistent Messaging Across Platforms”.Margie Clayman says, “The other day, we were doing some research of potential competitors for a client, and we came across something pretty interesting. On Twitter, the company did a fantastic job of networking with other accounts, offering a personable tonality to all of their content, sharing content from other users, and more. We were impressed because the company had not been using Twitter for all that long and they were, in our opinion, doing a great job... [...]
HubSpot has released a free ebook titled “The Complete Guide to Global Social Media Marketing”.The HubSpot team says, “Social media is a great way to connect with your audience and have a two-way conversation. But it can be easy to forget that not everyone who finds your social media pages will speak your language, or be able to relate to your region’s latest trends.Creating a global social media strategy early on will prepare you for all of these challenges, and will keep you from overextending your resources.Download HubSpot’s guide which will help you create a social... [...]
The latest post on ‘Mashable’ is titled “Live Blog: Super Bowl Ads”.Todd Wasserman says, “There’s a lot at stake as gladiators go head to head to win the hearts of fans across the USA. No, we’re not talking about the action on the field, we’re talking about the Super Bowl ads.Actually, we’re talking about the ads right now, and you’re invited. Join me, ad industry legend Lee Garfinkel, branding guru Hayes Roth of Landor Associates, Amy Vale, vp of global research & strategic communications at Mojiva, and many others as we live-blog the Super... [...]
The latest post on ‘Mashable’ is titled “Super Bowl 2013 By the Numbers”.Charlie White says, “Looking forward to Super Bowl XLVII this weekend, kicking off on Sunday at 6:30 p.m. ET on CBS? We certainly are, and to enhance your enjoyment, we’ve set out to discover just how super the Super Bowl really is.We wanted to find out about records broken in advertising, viewers and players, as well as the technology of CBS’s video coverage, a little local color about New Orleans and its venerable Superdome, and some perspective of Super Bowls from days gone by”.... [...]