The latest article on  ‘Marketing Land’ is titled “Vine Analytics Already? Yep. And Free, Too”.Matt McGee says, “If you’re one of those super-early adopters of Vine, there’s already a way to get a basic snapshot of how your six-second videos are performing. The folks at Simply Measured have launched a simple Vine statistics report that brands or individuals can use. The service is basically free; it only costs you a tweet announcing”. Vine Analytics Already? Yep. And Free, Too Marketing Land [...]

The latest article on  ‘Marketing Land’ is titled “Evolution Of Display Ad Strategies For Mobile Monetization”.Bill Dinan says, “There was a time when the worlds of search and display advertising were completely separate, given the emphasis on click-driven search ads versus branding-focused display ads. Then mobile happened — consumers shifted from desktops to smartphones and tablets as their primary “action” devices for researching and making purchases, which brought a whole new set of”. Evolution Of Display Ad Strategies For Mobile Monetization... [...]

The latest post on ‘ReadWrite’ is titled “10 Actionable Trends For Mobile Marketers In 2013”.Dan Rowinski says, “It is almost silly to think that in 2013, many enterprises are still struggling with mobile strategies. The fact of the matter is that enterprises can sometimes be just as big, slow and bureaucratic as the Federal government. That can also be true for the enterprise marketing departments that are, ostensibly, supposed to be ahead of the curve of the rest of the organization.Research firm Forrester has identified the top 10 trends that enterprise marketers need to know in... [...]

The latest post on ‘Mashable’ is titled “Facebook May Already Be Taking Away Searches From Google”.Seth Fiegerman says, “Even before Facebook started rolling out its smart search engine earlier this year, it may have been taking away some searches from Google.The number of searches done on search engines in the U.S. dropped by 3% in 2012, according to a new report from comScore, even though the number of people searching increased by 4%. Google, in particular, saw the number of searches decline by 2% last year.This decline comes even though Google and search engines overall... [...]

The latest article on ‘Business 2 Community’ is titled “6 Tricks to Maximize the Impact of Your Tweets”.Ally Grrer says, “Did you know that there’s a place where many of your customers live and actually want to talk to and hear from you in real time? It’s a magical land, it’s real, and it’s called Twitter.Twitter is one of the most efficient tools out there to connect with your audience, to share engaging information and content, and even to provide personal customer service. If you do it right, it’s a gold mine; if you don’t, it could result in disaster.It may... [...]

The latest article on HubSpot blog is titled “14 Eye-Opening Stats You Probably Didn’t Know About Spam”.Katie Burke says, “You can run, but you can’t hide. Even with all the tools we have at our disposal to help us block out these annoying messages, you’ve probably seen spam from marketers weasel its way into your mailbox, your inbox, your news feed, or your phone.To assure you that you’re not alone, we’ve assembled 14 shocking statistics about spammy marketing to make the case for why all of us (consumers and marketers alike) need to take notice of the implications... [...]

Silverpop has released a free ebook titled “10 Ways to Make the Case for Marketing Automation”.The Silverpop team says, “Thinking about making the move to marketing automation, but need to convince a results-oriented, cost-conscious management team to invest in the technology? Download our tip sheet and use these 10 examples, complete with real-life success stories, to explain how marketing automation enables you to …Increase efficiency and productivityGo multichannel with your communicationsDeliver the right message at the right timeDrive conversions and revenue”.Silverpop’s... [...]

HubSpot has released a free ebook titled “How to Make Love Not Spam”.The HubSpot team says, “It’s safe to say we’ve all received spam at one time or another. Whether it came in the form of an email, a catalog, a phone call, or a pop-up, spam is pretty easy to come by. These unsolicited messages cost American firms and consumers almost $20B annually. If spam comes at such high costs, why are marketers still spamming us?This ebook will dive into the “easy-way-out” strategies that spammers employ to run their marketing, and compare them to the lovable route true... [...]

The latest post on ‘ReadWrite’ is titled “Cisco Hearts Internet Of Things”.Brian Proffitt says, “Cisco is one of those companies people have a hard time figuring out. Despite the confusion, though,he company has posted a 44% increase in income from last year in its fiscal second quarter earnings released on Wednesday. And its long-term future looks even better.Clearly, some people have gotten Cisco figured out, because they’re doing business with the networking giant. The question is, what kind of business?”. Cisco Hearts Internet Of Things ReadWrite [...]

The latest article on ‘Business 2 Community’ is titled “The Evolution of Social Media Marketing”.Amber King says, “Before the social media boom, marketers thought social media marketing was just another fad that would soon likely pass, something in the vein of pyramid and networking scams. But when Facebook started attracting attention from the year 2004, more and more social media marketing strategies were developed. Today, this marketing tool has allowed start-ups and established companies to gain attention without having to spend millions of dollars on advertisements”.... [...]