Return To Home Page
Main Site Navigation
Search This Site
Thursday, May 28, 2020

Category Name: Internet Marketing News

‘Yahoo Takes Another Step Toward Growing Its Mobile Audience With New iOS App’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Yahoo Takes Another Step Toward Growing Its Mobile Audience With New iOS App”.Amy Gesenhues says, “Yahoo introduced its new iOS app today, noting that the technology used to build the app was possible because of their recent acquisition of Summly. “The new Yahoo mobile app is also smarter, using Summly’s natural-language algorithms and machine learning to deliver quick story summaries,” said Yahoo CEO Marissa Mayer in a post on Yahoo’s corporate blog.Yahoo gained a number of headlines when it acquired... (Read More ...)

‘Measuring and Increasing the ROI of Your Content Resources’ – ‘SEOmoz’ Blog

The latest ‘SEOmoz’ blog post is titled “Measuring and Increasing the ROI of Your Content Resources”.Mike Pantoliano says, “Do you want to know the value of your content? In today’s post, Mike Pantoliano shares his tips for calculating the real ROI of your content strategy and marketing efforts”. Measuring and Increasing the ROI of Your Content Resources SEOmoz  (Read More ...)

‘7 B2B Companies to Admire for Exceptional Visual Content’ – HubSpot

The latest article on HubSpot blog is titled “7 B2B Companies to Admire for Exceptional Visual Content”.Ginny Soskey says, “Confession time: As a B2B inbound marketer, I sometimes get jealous of our B2C inbound marketing brethren. It feels like they have it so easy, particularly when it comes to visual content. For them, creating visual content can sometimes be as simple and effective as snapping a photo of their product and adding an Instagram filter”. (Read More ...)

‘Wearable Computing Pioneer: How Google Glass Makes Life Better’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Wearable Computing Pioneer: How Google Glass Makes Life Better”.Todd Wasserman says, “Long before it was a gleam in Sergey Brin’s eye, Thad Starner was sporting a bulky, comparatively prehistoric version of what would ultimately become Google Glass.Starner introduced wearable computing to MIT in 1993; he now has two decades of experience in computer-aided perception. His accoutrements got the attention of Brin and Google co-founder Larry Page back in 1998, who later made him the technical lead manager on Glass”. (Read More ...)

‘7 Ways To Dominate Mobile Email Marketing’ – Business Insider

The latest article on Business Insider is titled “7 Ways To Dominate Mobile Email Marketing”.Simply Zesty says, “With the many changes to advertising and the way we consume media, it’s perhaps comforting that in light of all the adjustments and new features out there, email marketing is still a tried and trusted way of reaching your audience. But while the format of email hasn’t changed much since it was introduced, how we’re consuming such content has.With more people looking at their mobile screens as well as desktop, it’s important to adapt your content so that... (Read More ...)

‘Hot Social Media Trends in 2013? Blogs, Podcasts & Videos’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Hot Social Media Trends in 2013? Blogs, Podcasts & Videos”.Frederic Gonzalo says, “I recently had the pleasure to be among the 1,100 attendees at Social Media Examiner’s first live conference, held in San Diego earlier in April: Social Media Marketing World event, or #SMMW13 – the hashtag is still going strong on Twitter, if you want to jump in the conversation. During two days, the who’s who of social media speakers and strategists spoke during concurrent sessions and keynotes, providing attendees with a smorgasbord... (Read More ...)

‘Survey: 92% Agree Ad Supported Online Content Is Important To The Overall Value Of The Internet’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Survey: 92% Agree Ad Supported Online Content Is Important To The Overall Value Of The Internet”.Amy Gesenhues says, “In a poll commissioned by the Digital Advertising Alliance (DAA), 92 percent of 1,000 Americans surveyed agreed that free news, weather, email, blogs and video content was either somewhat or extremely important to the overall value of the Internet.Less than 10 percent of the people polled would prefer an ad-free Internet where users paid to access  blogs, entertainment sites, videos and social... (Read More ...)

‘How to Get More Facebook Fans’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “How to Get More Facebook Fans”.Matt Petronzio says, “It’s natural to have an inexplicable need for more social media followers, fans and subscribers. If Twitter has #TeamFollowBack, what can you do to get more likes on Facebook?”. (Read More ...)

‘Keyword-Driven Personas – Whiteboard Friday’ – ‘SEOmoz’ Blog

The latest ‘SEOmoz’ blog post is titled “Keyword-Driven Personas – Whiteboard Friday”.Ruth Burr says, “As inbound marketing continues to gain traction, it’s time to start building your keywords into the bones of your site, rather than adding them once your site is already completely mapped out. Our Lead SEO, Ruth Burr, talks about using keywords to drive personas and, ultimately, your site mapping process”. Keyword-Driven Personas – Whiteboard Friday SEOmoz  (Read More ...)

‘Microsoft: Windows Competitor to iPad Mini Coming Soon’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Microsoft: Windows Competitor to iPad Mini Coming Soon”.Pete Pachal says, “It’s been rumored before, but Microsoft has dropped the first official word that it’s working onWindows 8 tablets smaller than 10 inches. In a call with investors about the company’s latest earnings report, Microsoft CFO Peter Klein said small-screen Windows tablets were in the works.Klein said the software giant was working with its manufacturer partners to develop “a new suite of small touch devices powered by Windows” at “competitive... (Read More ...)

‘LinkedIn Wants To Run Ads On Its Mobile App’ – Business Insider

The latest article on Business Insider is titled “LinkedIn Wants To Run Ads On Its Mobile App”.Jim Edwards says, “LinkedIn users may soon start to see ads or sponsored content pop up in the news feed of their LinkedIn mobile app, according to Reuters.The company is testing ads for now.Linkedin’s audience is moving toward mobile, Techcrunch reports:LinkedIn says that 27% of its 155 million monthly users visit LinkedIn via mobile apps (up from just 8% two years ago)”. (Read More ...)

‘4 Reasons Why Blogging is Important for your Business’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “4 Reasons Why Blogging is Important for your Business”.The Wishpond Blog team says, “There is some debate out there as to whether blogging is still relevant in today’s social media marketing environment.Regardless if you are a small business, or a multinational company, blogging is integral to your online content marketing strategy.Here are 4 reasons you need to blog:Drive traffic to your websiteIncrease your SEO/ SERP”. (Read More ...)