The latest article on ‘Marketing Land’ is titled “Product Listing Ads Remain Strong – Paid Search Trends For February 2013”.Kohki Yamaguchi says, “Cost-Per-Clicks (CPC) fell across the board month-over-month, as is typical for February, resulting in a 5% lower CPC for Google and 3% lower for Yahoo!-Bing, compared to January. Year-over-year (YoY), retail CPCs are stronger on Google, partially due to rising CPCs on Product Listing Ads (PLAs), ending at a 5% YoY gain for Google and”. Product Listing Ads Remain Strong – Paid Search Trends For February 2013... [...]
Archive for the 'Social Media Marketing' Category
The latest post on ‘ReadWrite’ is titled “Obama, Cybersecurity, And The Return of CISPA”.Adam Popescu says, “The more things change the more they stay the same.With the strike of his pen Tuesday, President Obama signed an executive order aimed at bolstering the nation’s cyber defenses and improving security. Later that night, in his State of the Union address, the President preached about the need to protect the country from online threats and the value of the private and public sector coming together to face protect the nation’s critical infrastructure. In his speech,... [...]
The latest article on ‘Business 2 Community’ is titled “10 Surefire Ways to Promote Your Event Using Social Media”.Mike Allton says, “Many businesses and organizations regularly plan and promote events. Traditionally, you might have mailed invitations, published an ad in your local newspaper or trade magazines, or perhaps even advertised on TV and radio. Particularly if you’re limited in your marketing budget, Social Media represents a tremendously effective and inexpensive way to get the word out about what you’re doing. Whether it’s a conference or fundraiser or just... [...]
The latest post on ‘Mashable’ is titled “Cole Haan and Tumblr Create NYFW Viral Marketing Strategy”.Nina Frazier says, “Using the power of Tumblr‘s blogging platform, retail brand Cole Haan has created a viral marketing strategy around the hashtag, #SubwayStyle, posting street-style pics of fashionable New Yorkers riding the subway. To celebrate the campaign and kick off New York Fashion Week, Cole Haan and Tumblr hosted a #SubwayStyle blogger event at the New York Transit Museum in Brooklyn, N.Y. last Thursday.Twenty bloggers met at a subway station in Manhattan,... [...]
Melanie Benson Strick is hosting a webinar on Thursday, February 14 at 4.00 pm EST. The topic of the webinar is “How to Recode Your MoneyDNA for Automatic Success”.Melanie says, “This Thursday on the webinar I’ll reveal:The cost of not knowing the REAL problem that is lurking in your blind spot (even smart entrepreneurs can miss this one!)The six MoneyDNA Blueprints and how to identify which one is currently running your success programming.How your seemingly innocent thoughts can be unconsciously sabotaging your ability to generate higher levels of success (and... [...]
Matt Carter’s ‘Secrets to Building a Huge Email List’ webinar is on replay.Carter says, “Hi folksBelow is the replay for an awesome webinar on email list building that I recorded recently with Shane MeLaugh. Shane delivered some of the best content on list building I have ever heard.Honestly, if you’re not building an email list in your niche then START NOW as you’re missing out BIG time. Shane shares some great practical tips in this webinar so takes notes and put the stuff he teaches into practice”.Matt Carter’s ‘Secrets to Building a Huge Email... [...]
The latest article on ‘Marketing Land’ is titled “Google Play Gives Email Addresses To Developers, Raises Privacy Issues”.Danny Sullivan says, “Attention is being focused on how Google Play — Google’s app and content store — provides the name, email address and city location of those who purchase apps. Google’s privacy policies don’t make clear this is happening, something Google probably needs to correct. Personal Info That Google Gives Developers Developer Dan Nolan posted about this”. Google Play Gives Email Addresses To Developers, Raises... [...]
The latest article on ‘Business 2 Community’ is titled “How to Turn Timely Tweets Into a Tool to Help Your Business”.Patrick Himes says, “Twitter has been growing rapidly in influence over the last year. The company has been making progress developing its ads and promoted offerings to businesses. One of the most recent developments was their launch of the Vine app for all to use. The company is moving forward and continuing to improve. If you aren’t already using Twitter for your business, you should be. But how do you take advantage of the service? By being timely”.... [...]
The latest post on ‘ReadWrite’ is titled “The Problem With A 100-Word Privacy Policy”.Adam Popescu says, “Last Thursday a new bill was introduced by California Assemblymember Ed Chau that seeks to cut legalese in online privacy policies to a minimum and give people easy-to-digest policies.From the bill itself:“The privacy policy required by this section shall be no more than 100 words and shall be written in clear and concise language at no greater than an eighth grade reading level. The privacy policy shall include a statement indicating whether the personally identifiable... [...]
The latest post on ‘Mashable’ is titled “Amazon Tops Apple and Google as Most Reputable Company in U.S.”.Anita Li says, “Amazon edged out Apple to become the most reputable company in the U.S., a new study suggests.Harris Interactive interviewed over 14,000 members of the general public for its 2013 Reputation Quotient, which measures corporate reputation among the “most visible” companies in the U.S. The market-research firm assessed businesses based on six criteria: social responsibility, emotional appeal, products and services, workplace environment, financial... [...]