The latest article on ‘Business 2 Community’ is titled “3 Things That Make Online Marketing Outperform Traditional Advertising”.Dario Petkovic says, “Advertising online is very different from traditional advertising and that could be a good thing. It has almost become a catch phrase when people say that marketing is shifting online. It is really quite simple – where the eye balls go, that is where the marketing dollar is going.Regardless whether you are thinking of using search engine optimisation (SEO), search engine marketing (SEM) like Google’s AdWords and/or social... [...]
Archive for the 'Social Media Marketing' Category
The latest article on ‘Marketing Land’ is titled ” Product Listing Ads Remain Strong – Paid Search Trends For February 2013″.Kohki Yamaguchi says, “Cost-Per-Clicks (CPC) fell across the board month-over-month, as is typical for February, resulting in a 5% lower CPC for Google and 3% lower for Yahoo!-Bing, compared to January. Year-over-year (YoY), retail CPCs are stronger on Google, partially due to rising CPCs on Product Listing Ads (PLAs), ending at a 5% YoY gain for Google and”. Product Listing Ads Remain Strong – Paid Search Trends For February... [...]
The latest post on ‘ReadWrite’ is titled “How To Take Back Social Media Marketing From Facebook & Twitter”.Rob Tarkoff says, “It’s 2013. Social media is no longer new. It’s a mature medium, one that has been woven into the fabric of consumer life online. So why are brands still determined to act like naive tourists, blundering around a foreign land and upsetting the natives? It’s time to take back control.Brands have been lectured for the last few years on the need to let go of the vice-like grip on their brand, to hand over control to their customers in social... [...]
The latest post on ‘Mashable’ is titled “Google Retail Stores Rumored to Be On the Way”.Glen Tickle says, “A few months ago, I was in the market for a new laptop. The Google Chromebook line was appealing for its price, but I was unable to find a store that physically had them for me to try. I type for a living, so I’m particular about my keyboard. As nice as the Chromebook is, since I couldn’t get my hands on it, I opted for the Asus machine I use now. To try to prevent this kind of thing from happening, Google is reportedly opening physical retail locations that... [...]
The latest article on ‘Business 2 Community’ is titled “The 4 Most Costly Landing Page Mistakes: Irrelevant Video Content”.Dustin Sparks says, “Video is GREAT at increasing conversions – BUT, that doesn’t mean that ANY video on ANY landing page will increase conversions.Let me explain. Too many companies put videos on their landing pages that are too general, like an “About Us’ video – or they use their television commercial on every landing page. This is a bit “broken” and here’s why.Pushing a video (or any message) at a potential customer that the customer... [...]
The latest post on ‘Mashable’ is titled “How to Solve the Top Pitfalls of Working From Home”.Nellie Akalp says, “The number of Americans working from home has jumped 41% since 1999. As technology continues to evolve (enabling new access on mobile, social and collaboration), we can expect more growth in working from home.While the work-from-home lifestyle brings significant perks, it’s not without challenges. You may not deal with the daily commute or rush-hour traffic, but there’s a new set of struggles that are unique to the home office. The following is a breakdown... [...]
The latest post on ‘ReadWrite’ is titled “As iPad’s Market Share Falls, Must Profits Follow?”.Matt Asay says, “Apple’s share of the tablet market has plummeted from 90% to 38.8% in just three years, and it’s certain to continue to fall. It has to. Apple’s business model demands it.In early 2011 I wrote:Apple is fantastic at fostering growth in new markets. It is terrible at maintaining market share. Why? Because Apple is not a market-share leader, with very few exceptions (e.g., the digital music market). Indeed, Apple’s high-margin, premium-pricing business... [...]
The latest article on ‘Marketing Land’ is titled “Evolution Of Display Ad Strategies For Mobile Monetization”.Bill Dinan says, “There was a time when the worlds of search and display advertising were completely separate, given the emphasis on click-driven search ads versus branding-focused display ads. Then mobile happened — consumers shifted from desktops to smartphones and tablets as their primary “action” devices for researching and making purchases, which brought a whole new set of”. Evolution Of Display Ad Strategies For Mobile Monetization Marketing... [...]
The latest post on ‘Mashable’ is titled “How Popular Are Your Vine Videos? This Tool Tells You”.Samantha Murphy says, “Brands are among the crop of users testing Twitter’s new Vine app, but since the platform is still in its infancy, who is to say making the six-second video clips is worth the time and creativity?A free analytics tool from Simply Measured gives companies and the average Vine user a deeper look at who is interacting with the videos and which are driving the most engagement. It also reveals your top influencers and where they are located”. How... [...]
Joel Peterson’s ‘How To Create Profitable Marketing Pages The Easy Way’ webinar is on replay.Peterson says, “Did you catch the “Ten Minute Pages Webinar” replay I posted yesterday?The feedback has been amazing and several of my subscribers have already shared some of their marketing pages with me and they arestunning! I’ll keep it up for the next few days so make sure you take some time to watch it”.Joel Peterson’s ‘How To Create Profitable Marketing Pages The Easy Way’ Webinar Replay [...]