The latest article on  ‘Marketing Land’ is titled “4 Reasons I Love Designing Email”.Chris Studabaker says, “The Valentine’s holiday had me wearing the customary rose-tinted glasses and thoroughly enjoying it, from the candy to the life adventures (our first daughter was born the in wee hours of the 14th). [Editor’s note: Congrats, Chris!] It was a reminder, too, that email design is often discussed only in the context of its big”.4 Reasons I Love Designing EmailMarketing Land [...]

The latest post on ‘ReadWrite’ is titled “6 Ways To Make Freemium Work For B2B Products”.Anthony Smith says, “You may have read a lot of articles last year about why the so-called “freemium” model doesn’t work for most consumer-oriented companies. And it’s true that offering a base-level product for free to gain visibility and marketshare and then converting a subset of users to a paid, premium version is not a viable strategy for every business.However, depending on the product you’re offering, the freemium model can work well for business-to-business (B2B) companies,... [...]

The latest post on ‘Mashable’ is titled “Twitter Now Reducing Some Tweets To 117 Characters”.Emily Price says, “If you’re tweeting out a URL, your tweets just got a bit shorter.Starting Wednesday, any tweet sent with a URL will be reduced to 118 characters, or 117 for https links.First announced in December, the reduction is due to a change in Twitter’s t.co link wrapper. It extends the maximum length of t.co wrapped links from 20 to 22 characters for non-https URLs and from 21 to 23 characters for https URLs”. Twitter Now Reducing Some Tweets To 117 Characters... [...]

The latest article on HubSpot blog is titled “The Do’s and Don’ts of Using Vine for Marketing”.Rachel Sprung says, “Vine. It’s the latest social media feature available on Twitter. Released on January 24, companies have already started to cozy up to the new, six second video feature as part of their social media content strategy. With it being so new, however, it may be difficult to tell what the best practices are. I mean, what’s working? What’s not? Any guidance here, people?!”. The Do’s and Don’ts of Using Vine for Marketing HubSpot [...]

The latest article on  ‘Marketing Land’ is titled “Mobile Email Opens Now 41% & On Pace To Surpass PC By End Of 2013”.Matt McGee says, “The number of commercial emails opened on mobile devices is expected to be higher than PC-based emails by the end of the year. That’s according to the latest bi-annual report from the digital marketing agency Knotice, which is based on a sampling of 500 million emails sent in 11 different industry verticals (such as retail”. Mobile Email Opens Now 41% & On Pace To Surpass PC By End Of 2013 Marketing Land [...]

OMI is hosting a webinar on Wednesday, February 27 at 2.00 pm EST. The topic of the webinar is “Transforming your Marketing Organization in 2013: Introduction to Social Collaboration Technology and How It Can Transform Your Marketing Team”.OMI team says, “McKinsey Global Institute estimates that there’s $500B in annual value that marketers can unlock in their organizations by leveraging social collaboration technologies. However, the majority of marketers are not employing these technologies inside their organizations and are consequently leaving business value on the... [...]

The latest article on ‘Business 2 Community’ is titled “Twitter’s Vine App: 4 Simple Steps For Social Media Marketing Success”.Brett Kaepernick says, “On January 24, Twitter introduced a new video sharing service that lets you capture and share short looping videos. The application allows users just 6 seconds or less to share ideas and thoughts that have been recorded on their smartphones.Vine stresses the idea of creativity within a short time frame, as does Twitter with its 140-character limit.Even with just 6 seconds to get attention, a short-but-sweet video offers... [...]

This is the third in a series of automation tools. First came NewsTweets for Twitter automation. Then it was NewsBook for Facebook automation. Now +Pilot tackles Google+.+Pilot lets you post fresh news content to your Google+ account, as well as doing additional account management functions.You select the topics you want to post about. Then you turn this Windows (the author advises us that it also runs on Parallels for Mac) software loose and it runs on auto-pilot.+Pilot works with one Google+ account, but you can run multiple instances of the software at the same time so you can actually support... [...]

Christina Hills is hosting a webinar on Wednesday, February 20 at 3.00 pm EST. The topic of the webinar is “Build Your Website Without a Webmaster”.Webinar DetailsOrganizer:  Christina HillsTopic: Build Your Website Without a WebmasterDay/Date: Wednesday, February 20Time: 3.00 pm EST – Time Zone ConverterRegister for webinar details.‘Build Your Website Without a Webmaster’ Webinar [...]

The latest article on HubSpot blog is titled “The Marketer’s Ultimate Guide to Measuring the ROI of Twitter & Vine”.Anum Hussain says, “According to a 2012 report by Adobe, a whopping 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social media marketing. I would like to try and alleviate some of that pain, at least when it comes to marketing on Twitter“. The Marketer’s Ultimate Guide to Measuring the ROI of Twitter & Vine HubSpot [...]