The latest post on ‘Mashable’ is titled “LinkedIn Acquires Pulse Newsreader for $90 Million”.Lauren Indvik says, “LinkedIn on Thursday confirmed a previous report, that it acquired 3-year-old newsreading app Pulse. The news was announced jointly on the companies’ respective websites Thursday afternoon.AllThingsD reports that the acquisition cost LinkedIn $90 million. Reps from LinkedIn could not be reached for comment. Update: LinkedIn confirmed the deal is valued at approximately $90 million, 90% in the form of company stock and 10% in cash”. LinkedIn Acquires... [...]

ExactTarget has released a free guide titled “Are you leaving money on the table?”.The ExactTarget team says, “Let’s face it, gaining and retaining customers can often feel like a high stakes match. What’s the right balance between what you’ll give in the way of offers or discounts and what you’ll gain in shopper loyalty?Turns out maximizing conversion opportunities and delivering the best possible user experience aren’t mutually exclusive. In this piece, “10 Ways Retailers Are Leaving Money On The Table,” ExactTarget and iGoDigital (an ExactTarget company) explore... [...]

HubSpot has released a training package “The Marketer’s Crash Course in Visual Content Creation”.The HubSpot team says, “Marketers have to start pretending they have 3 seconds or less to catch someone’s eye if they want to get an idea across. It’s as simple as this: if you can’t win your prospects’ attention, you can’t convert them into customers.In today’s real-time world, marketers can’t be waiting around for resources to appear from thin air to get content created. Although designers definitely know design best, perhaps it’s time for you and your marketing... [...]

The latest article on Business Insider is titled “AppNexus CEO, Who Said Mobile Ads Were ‘Not Significant’ In January, Will Now Go ‘All In'”.Jim Edwards says, “Just three months after declaring the mobile advertising real-time bidding market “not significant” and “tiny,” AppNexus CEO Brian O’Kelley told his partners in San Francisco that going forward, mobile would be the company’s main focus. AppNexus is now going “all in” to mobile, according AdExchanger.2013 has been a year of dramatic change at AppNexus.... [...]

The latest article on ‘Business 2 Community’ is titled “Tumblr for Business – Best Practices”.The Wishpond Blog team says, “Is there room on Tumblr for my business? Tumblr is a powerful tool for many businesses to showcase their products and gain traction with their followers.This article is the final part of a six part series by Wishpond. This series will explore the business benefits of the social media platform, Tumblr, and how it can help your online marketing efforts.Keep your content interestingAs with any official company blog (or any blog, really), keep your... [...]

The latest post on ‘Mashable’ is titled “Facebook Employees Share Their Favorite Graph Searches”.Todd Wasserman says, “There’s a good chance that you don’t even have Facebook’s Graph Search yet, but even for those who have it, it’s safe to stay few have gotten past the “getting to know you” stage.If anyone is to be considered a pro user at this point, it would have to be the Facebook employees who actually work on Graph Search. At Mashable‘s request, 10 of those Facebookers have shared their favorite Graph Searches, so far at least”.... [...]

The latest article on ‘Business 2 Community’ is titled “Is Your “Online Reputation” Out of Control?”.Kim Beasley says, “The way you talk to others, how you dress, and your opinions on different matters, your manners, everything about you determine the picture you paint about you and your business reputation. A combination of your morals and other traits that you have, show others what kind of person you are.It’s your way of create a yard sale sign online that speaks volumes about you. Your online reputation allows others to create their own opinion of who they think... [...]

The latest article on Business Insider is titled “BII REPORT: How Location-Based Data Is Making Mobile Advertising Explode”.The BI team says, “With 770 million of the 1.2 billion smartphone devices worldwide equipped with GPS, location data has begun to permeate the entire mobile space.Location-enabled mobile ads have generated excitement for their effectiveness and the impressive prices they command. And many mobile ad trading platforms have recently reported triple-digit increases in location-enabled impressions”. BII REPORT: How Location-Based Data Is Making Mobile... [...]

The latest post on ‘Mashable’ is titled “Ebooks Now 23% of U.S. Publisher Sales”.Lauren Indvik says, “Big, bigger, but not yet biggest: According to the Association of American Publishers’s StatShot study released Thursday, ebooks made up nearly a quarter (22.55%, to be precise) of U.S. trade publishers’ book sales last year. That’s up from 17% in 2011 and just 3% in 2009.The financial outlook for books is good. Total industry revenues increased 6.2% to $7.1 billion, of which $1.54 billion came from ebooks. Net revenue from adult fiction/non-fiction and children’s/young... [...]

The latest article on Business Insider is titled “Facebook Is Testing A New Content Distribution Product That Could Be Huge”.Jim Edwards says, “Facebook has begun testing a new content distribution product that injects news stories and other types of content into users’ news feeds even though they haven’t liked the story.The product examines your history of likes and interests, as well as a story’s history of being shared on Facebook, and then takes a guess that you’ll like the story too”. Facebook Is Testing A New Content Distribution Product... [...]