The latest article on ‘Business 2 Community’ is titled “5 Cool Content Curation Tools for Social Marketers”.Aidan Hijleh says, “In the Age of Information, the ability to “curate”, or gather and arrange content, becomes one of the most important skills you can have. After all, the information is out there for everyone to see. What makes you stand out from the crowd is how you locate and present it. This process can be a grueling one if you go at it alone. That’s why the smart content curator will find tools to make their job easier in siphoning the best material off the... [...]
Archive for the 'Social Media Marketing' Category
The latest post on ‘Mashable’ is titled “Getting Started With Facebook Home”.Emily Price says, “Have you been itching to give Facebook Home a try? Now you can, as long as you currently have one of the supported HTC or Samsung handsets, or are willing to shell out $99 for the HTC First, which you can buy from AT&T as of Friday.For HTC first buyers, Facebook Home is going to come pre-installed, so to get started you only need to sign into your Facebook account. For everyone else, you’ll have a few hoops to jump through before you’ll be able to surf through your friend’s... [...]
The latest post on ‘Mashable’ is titled “6 Ways to Spring Clean Your LinkedIn Profile”.Jennifer Parris says, “Sure, it may not feel like it just yet, but spring is here. As you tackle spring cleaning in your home, take a closer look at your LinkedIn profile as well.“LinkedIn is highly ranked within search engines and trusted by many industry leaders and recruiters,” says Richard Fallah, an account executive with Vbout.com. “If a recruiter or a company is searching for you, your LinkedIn profile will most likely be one of the top results on search engines.”Dust the... [...]
The latest article on HubSpot blog is titled “The Biggest Mistake Marketers Make”.Mike Volpe says, “… is to assume people know something about them.Don’t assume people know what your company does when they’re watching a video on a deep page on your website.Don’t assume they saw your last product press release before reading the new one”. The Biggest Mistake Marketers Make HubSpot [...]
The latest article on ‘Business 2 Community’ is titled “SEO: A Reality Check for Your Business”.J.C. Kendall says, “We seem to have reached a point of frustration and in a few cases near-panic with respect to SEO, with an increasingly fanatical focus on SERP (Search Engine Results Pages) rankings. New terms like Authorship, Quality Content, and Semantics are causing some to want to throw their hands up in the air in futility, assuming that SEO is becoming too unapproachable for the masses”. SEO: A Reality Check for Your Business Business2Community.com [...]
The latest post on ‘Mashable’ is titled “3 Social Media Tax Resources for Last-Minute Filers”.Tom Parker says, “When tax season rolls around, small businesses have to work by different standards and timeframes than most individual taxpayers. This typically means that droves of information and resources start flooding the airwaves and Internet at the end of the calendar year, but can get lost in the deluge — only to leave you scrambling for resources as deadlines sneak up. Taxes are complicated, but breaking down deadlines and deductions shouldn’t be a burden. So how can a... [...]
The latest post on ‘Mashable’ is titled “U.S. Social Ad Revenue to Hit $11 Billion by 2017”.James Dohnert says, “Annual U.S. social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey.The jump would represent a growth rate of more than 18% over the next five years. BIA/Kelsey projects that video and mobile social ads will be the prime motivators for the future growth.“Social networks are evolving their ad products and features to improve performance,” said director of consulting and senior analyst at BIA/Kelsey Jed Williams”.... [...]
The latest article on HubSpot blog is titled “7 Key Design Tips for High-Converting Landing Pages [+ Free Templates]”.Anum Hussain says, “Here’s some food for thought: Companies see a55% increase in leads when increasing their number of landing pages from just 10 to 15, according to our 2012 Marketing Benchmarks Report. Here’s some more food for thought: According to MarketingSherpa’s Landing Page Optimization Benchmarks Report, layout is a major factor in website performance“. 7 Key Design Tips for High-Converting Landing Pages [+ Free Templates]... [...]
The latest article on Business Insider is titled “How To Get A Job In Sales And Marketing At LinkedIn”.Jim Edwards says, “Danielle Bermond is the senior human resources business partner at LinkedIn in New York, which means she spends a lot of time recruiting for LinkedIn’s various ad sales and marketing teams.LinkedIn has 280 staffers in its Empire State Building offices in Manhattan. The company did more than $258 million in “marketing solutions” sales last year, up from $155 million the year before — so clearly it’s a growing business that’s... [...]
The latest article on ‘Business 2 Community’ is titled “5 Key Social Media Trends Surfacing at Social Media Marketing World”.Sasha Zinevych says, “This blog post is based upon Social Media Marketing World 2013 (#SMMW13) that is coming to its end in San Diego, California, with 1000 digital marketing specialists. Lucky you if you managed to attend it rubbing shoulders with some of the biggest names in the industry, including Guy Kawasaki and Chris Brogan! You probably had the luxury of cruising gorgeous San Diego bay in the evenings on a private yacht. Between inspiring conversations... [...]