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Saturday, October 31, 2020

Archive for the 'Podcast Advertising' Category

Strategies to Improve Your Podcast ROI

Podcast publishing is a proven way to grow your online reach to establish yourself as an authority in your domain and to grow your sales. Marketing Land contributor Rodric Bradford has shared some useful tips to improve your podcast ROI. He says, “The cornerstone of any successful podcast is content. “You have to have something to give the audience other than a sales pitch,” said Karla Joe Helms, co-host of the If You Market They Will Come podcast. “As a marketer don’t look to try to monetize your podcast, worry more about building a consistent high-quality content outflow and go... [...]

How to Do Podcast Advertising Right

Podcast Advertising could be one of the best ways to reach out to your new prospects. With the right ad tactics, you can also improve targeting and measurement. AdWeek Ian Zelaya has shared four tips to help you improve your podcast advertising performance. Zelaya says, “In a new report, Forrester examined how podcast advertising is still an emerging field, with room to improve in measurement and targeting capabilities. Here are four takeaways from the September study that b-to-c marketers should take note of to understand and leverage the growing channel. Podcast ads are less disruptive... [...]