Podcast marketing is a strategy that uses audio content to promote a brand, product, or service. It helps businesses reach a wide audience and build authority. Neil Patel has published a new video ‘Why In-Person podcasts crush online podcasts’. He says, “Once considered a niche medium, podcasting has experienced a remarkable transformation, evolving from its humble beginnings into a mainstream form of media and communication.” Neil Patel’s Blog  [...]

HubSpot has published ‘The Ultimate Guide to Starting a Podcast‘ featuring a checklist to help you start your first podcast the right way. Lestraundra Alfred says, “Podcasting is a fast-growing medium with 62% of people aged 12 and over listening. Having a podcast is a great way to get in front of your audience to build connections, and grow your business. Here’s the ultimate checklist to help you start a successful podcast. 1. Determine your niche. First, you’ll want to decide which genre your podcast falls under. This is important so platforms like Apple Podcasts and... [...]

Convince & Convert has published a new podcast episode ‘What Marketers Can Learn from the Evolution of Podcasts’ featuring Jay Baer. Listen to this episode to learn: Origin stories from the early days of Content Pros, the Content Experience Show’s predecessor. Why podcasts have succeeded as a content form, according to Jay. Stand-out guests and moments from the show’s history. The four major trends emerging in podcasting right now. Why the “TV season” approach to content creation is taking off at this point in the evolution of podcasts. What’s next for Randy, Anna, and... [...]

Podcast publishing is picking up with the growth of mobile devices and the rise of Internet users in different age groups. By publishing attention-grabbing and useful podcasts, you can build a following that can result into sales boost. Marketing Land contributor Rodric Bradford has shared two useful ways to improve your podcast ROI. He says, “The new at-home lifestyle brought about by the onset of COVID has driven a significant increase in the numbers of listeners and the numbers of programs in the podcasting and audio-streaming space, and where the channel was a secondary or tertiary option... [...]

Podcast publishing is a proven way to grow your online reach to establish yourself as an authority in your domain and to grow your sales. Marketing Land contributor Rodric Bradford has shared some useful tips to improve your podcast ROI. He says, “The cornerstone of any successful podcast is content. “You have to have something to give the audience other than a sales pitch,” said Karla Joe Helms, co-host of the If You Market They Will Come podcast. “As a marketer don’t look to try to monetize your podcast, worry more about building a consistent high-quality content outflow and go... [...]

Podcast Advertising could be one of the best ways to reach out to your new prospects. With the right ad tactics, you can also improve targeting and measurement. AdWeek Ian Zelaya has shared four tips to help you improve your podcast advertising performance. Zelaya says, “In a new report, Forrester examined how podcast advertising is still an emerging field, with room to improve in measurement and targeting capabilities. Here are four takeaways from the September study that b-to-c marketers should take note of to understand and leverage the growing channel. Podcast ads are less disruptive... [...]