Email marketing has remained one of the most popular ways to reach and persuade an audience. Though, with time things have changed and we need to change the way we deal with marketing.MarketingProfs contributor Chad S. White has published an article answering the question ‘How Much Harder Has Email Marketing Become?’.He says, “I celebrated the 10-year anniversary of the first edition of my book, Email Marketing Rules, last month by releasing an updated and greatly expanded fourth edition.Here are a few stats:The fourth edition has 53% more must-follow and recommended rules... [...]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Email Marketing Strategy: Cultivating Prospects With Content’ featuring Alex Cattoni.The SME team says, “Looking for a guaranteed way to reach prospects and customers with your messages? Wondering how email could help you attract and retain more customers? Discover an email content marketing strategy that nurtures and converts.”Social Media Examiner [...]

A catchy and meaningful email subject line can help you to win the subscriber’s attention and achieve desired goals.HubSpot contributor Doug Bonderud has published an article featuring 20 statistics about sales email subject lines for 2023.He says, “Sales emails are a great way to capture customer attention and drive revenue. Of course, this comes with a caveat, since recipients have to actually open these emails for campaigns to work. Here, the old adage holds true — you only get one chance to make a first impression.Ready to go from email trash bins to open sesame? Let’s... [...]

Email is a powerful tool to connect with new audiences and persuade them to take an action.Search Engine Land has published an article featuring three ways to drive sales with email.The SEL team says, “If your email marketing feels stale, these tactics are sure to help you:Understand how email deliverability works – and how email verification helpsCraft emails that feel tailor-made for your ideal prospectsImprove your metrics and increase email revenue.How to make more sales with email: assess your current performanceBefore you  drastically change your email marketing strategy,... [...]

The webinar “Boosting Your Email Marketing with MailerGPT,” is scheduled for 4 April at 10 AM EDT. Limited seating is available; register here: MailerGPT Launch Training.As a leading email marketing platform, the MailerGPT is committed to providing marketers with the tools and expertise they need to take their email campaigns to the next level of effectiveness.During the training webinar, their experts will share valuable insights and best practices on how to leverage MailerGPT‘s features to drive engagement, increase open rates, and generate more conversions. In This Webinar,... [...]

It is important to stay focused on sending out regular emails to your audience. Well-crafted emails can help you achieve your marketing goals.HubSpot contributor Tristen Taylor has published an article featuring 22 email marketing mistakes that people make.She says, “Writing good sales emails is an art and a science, and good salespeople know how to write professional and personalized messages to prospects. No matter the tone or writing style you choose, your communication should be free of common sales email mistakes.Email Mistakes at Work1. Sending too many emails.Brand-new reps often... [...]

Email automation is a way to create emails that reach the right people with the right message at the right moment—without doing the work every time, sending automated messages leveraging a marketing automation tool.AWeber has published a new video on what is an automated email campaign and how can it save me time.The AWeber team says, “This email automation tutorial will show you how you can save time and money by working to engage and grow your audience and business, 24/7.”AWeber [...]

Personalized emails can help you make your offers irresistible. It helps you connect with your subscribers and appeal to them.AWeber has published a new video ‘Send people ultra-personalized email with dynamic content’ featuring useful tips on creating personalized emails.The AWeber team says, “One of the great things about email is that it’s incredibly personal. When done right, it feels like a one-on-one conversation between you and the single person reading your email. The best way you can make email personal is by asking your audience about their interests and sending... [...]

HubSpot has published ‘The Beginner’s Guide to Email Marketing’ to help marketers build effective email marketing campaigns.The Beginner’s Guide to Email Marketing includes tips like:Getting started by growing your email list.Remaining CAN-SPAM compliant.Using email automation to save time.Segmenting your audience to deliver targeted content.And More!The Beginner’s Guide to Email MarketingHubSpot  [...]

Neil Patel has published a new video ‘Avoid This Email Marketing Strategy At All Costs’ highlighting an email marketing strategy you should avoid.He says, “Look, I’ve been around the block a few times. I’ve been marketing for a while, and email campaigns have long been a helpful strategy for me. But this email strategy did NOT work – and here’s how you can avoid falling into the same trap.”Neil Patel’s Blog [...]