Email marketing has remained one of the most popular ways to reach and persuade an audience. Though, with time things have changed and we need to change the way we deal with marketing.

MarketingProfs contributor Chad S. White has published an article answering the question ‘How Much Harder Has Email Marketing Become?’.

He says, “I celebrated the 10-year anniversary of the first edition of my book, Email Marketing Rules, last month by releasing an updated and greatly expanded fourth edition.

Here are a few stats:

  • The fourth edition has 53% more must-follow and recommended rules (184 vs. 120).
  • The fourth edition’s glossary contains 143% more terms (282 vs. 116).
  • The fourth edition is more than three times longer (677 pages vs. 214), and it’s been separated into two volumes—one focused on the 184 rules, and the other focused on strategic frameworks and checklists.

That prompts the question: Has email marketing become 50% more difficult? Or, heaven forbid, 200% more difficult?

The answer to that second question, thankfully, is a resounding no. However, the answer to the first question is absolutely yes.”

How Much Harder Has Email Marketing Become?

MarketingProfs

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