Here’s some new software that may be useful to you for promoting your own business. It is also useful in selling marketing services to small brick and mortar businesses. Why? Every business you can imagine wants (and need) to be on social media. They have a problem, though. Most local small business owners have no idea how to take advantage of the benefits of sites like Facebook, Twitter etc. They know that regular posting on social media helps them grow an audience for their products and services. Posting can generate good will as well as do actual selling. Unfortunately for them, they... [...]

Here’s something to look into if you are any one of these: • An affiliate marketer, • A product creator or publisher, • A marketing director, • An entrepreneur, • An ecom seller, • Any marketer who depends on email marketing Then check out 5X Strategy You have probably noticed that email marketing has become noticeably less effective than it was just two years ago. Regulations have changed, mail service providers are more cautious about what they let into the inbox, and, despite these, there is still way more email than most people are willing to read. Certainly, you don’t... [...]

The Constant Contact team is hosting a webinar on ‘Practical Uses for Email Automation’ on Thursday, December 20 at 2 pm ET. Constant Contact team says, “Automated emails not only allow you to save time, but they also allow you to build stronger relationships by sending timely, relevant emails to your subscribers. We’ll provide a simple formula and use case examples to help you create automated emails that get results for your business. In this free one hour webinar, you’ll learn how to use automation to: Engage new customers to build lasting relationships. Turn customers... [...]

Email automation can set you free from managing your schedule and monitoring the campaign performance. It can also hep you to build better communication with your prospects. Marketing Land contributor Len Shneyder has shared four email automation best practices for better results. Shneyder says, “Email automation goes by many names: nurture, drip, triggered messages and so on. Whatever term you use to define marketing automation, one thing is clear: It’s about doing more with less and driving outcomes and long-term strategies to improve customer lifetime value (LTV). In the case of email,... [...]

Email automation is a great way to keep in touch with your prospects and customers and keep them abreast of latest offers from your side. AWeber’s Julia Nitschke has published a small guide to help marketers take advantage of email automation. says, “There are 3.7 billion email users worldwide, and about 27 percent of them check their emails as soon as they receive a new email notification. And 66 percent of online consumers have made a purchase as a result of an email marketing message, a higher conversion rate than messaging through direct mailings or social media.  This means... [...]