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Monday, August 10, 2020

Archive for the 'Effective Email Subject Lines Tips' Category

Do you CAPITALIZE your email subject lines? read this.

In email marketing we try different tactics to get more opens and convert more customers.AWeber contributor Liz Willits has shared a case study explaining the impacts of normal text in the subject lines vs. capitalized text.Willits says, “Have you ever wondered if you’re using the right tactics to market your business?John Oszajca did. He’s the founder of Music Marketing Manifesto, an online consulting business that teaches musicians how to sell and promote their music.To test his assumptions about subject lines, Oszajca set up an email split test.He created two identical versions... [...]

Avoid these words in your email subjects

As we know email has been the most trusted form of marketing for a very long period now. In your email marketing the subject plays an important role as it is the subject that your recipient sees first.HubSpot columnist Leslie Ye has shared a list of fifteen words that you should avoid using in your email subject lines.Ye says, “When you only have six or eight words to capture a prospect’s attention, every single one has to count. It’s bad enough when the words you choose aren’t compelling or interesting. It’s even worse when your subject line uses a word or phrase that sets off... [...]

Improve your email subject lines with these tips

Effectiveness of email marketing is measured through its open and response rates. An effective subject line plays the key role in making your subscribers open and read your emails.Econsultancy columnist Nikki Gilliland has shared four tips to help marketers come out with an outstanding email subject line.Gilliland says, “Here’s a bit of insight into the research, along with a few examples of brands displaying best practice.PersonalisationMost tend to agree that personalisation is an effective marketing tool. Econsultancy’s Email Census found that marketers who are proficient in... [...]

’45 words to avoid in your email marketing subject lines’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “45 words to avoid in your email marketing subject lines”.Christopher Ratcliff says, “Hi [insert name] welcome to our awesomely helpful blog post! ☺There’s an art to writing a good email subject line. If it’s a personal email to somebody that knows me, they’ll be expecting something obscure, weird or occasionally offensive.However if it’s a marketing email sent to a relative stranger, there are definitely some things you’ll want to avoid.Consulting a number of experts, sources, our own research and my own... [...]

‘Do-it-yourself SEO Starts with On-page Optimization’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “Do-it-yourself SEO Starts with On-page Optimization”.Andy Curry says, “In “How to Get Traffic to your Website (via Google),” my article last month, I addressed basic search engine optimization and what you need to know to either hire a consultant or do it yourself.In this post, I’m going to expand on doing it yourself. SEO seems mystical, but it’s really not. You’ll hear people touting different strategies that may be unfounded. The problem is most people are only repeating what they learned from someone else, who they... [...]

‘7 Ways to Improve Email Subject Lines’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “7 Ways to Improve Email Subject Lines (and a Sneaky Way to Test)”.Pamella Neely says, “Subject lines are powerful elements of email campaigns. But that’s not really surprising. Subject lines are basically the headlines of an email message.Headlines are something writers and editors agonize over, and for good reason. Copywriter coach Chris Marlow writes “tests have proven many times that the headline is responsible for at least 50 percent and as much as 75 percent of an ad’s success.” Some sources report that 35 percent of... [...]

‘The Most Effective Email Subject Line Length’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “The Most Effective Email Subject Line Length”.Ayaz Nanji says, “Emails with subject lines of 6-10 words have the highest open rates, yet most emails sent by marketers have subject lines of 11-15 words, according to a recent report from Retention Science.For the emails analyzed, those with 6-10 word subject lines had a 21% open rate. Those with subject lines containing five or fewer words ranked second with a 16% open rate, and those with 11-15 words had a 14% open rate.Despite the effectiveness of shorter subject lines, most emails... [...]

‘Marketing Experiment: Learn from our split testing mistakes’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Marketing Experiment: Learn from our split testing mistakes”.Daniel Burstein says, “We recently held a subject line experiment contest with the fine folks at Copyblogger. On Tuesday, we published the results of this experiment on the MarketingExperiments Blog to hopefully help you improve your own A/B testing.While Tuesday’s post was exciting, today’s post is a word of caution.Essentially, I’ll discuss what we (intentionally) did wrong so you can learn from our mistakes. By running a split test publicly for teaching purposes,... [...]

‘Email Marketing: What elements of your offer get people to click?’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: What elements of your offer get people to click?”.Daniel Burstein says, “There are many reasons customers may value your product. But which oneresonates with your customers the most?Miller Lite famously spoofed this conundrum in its TV commercials, in which people would debate whether the beer was awesome because it tasted great or because it was less filling.This is a serious challenge to you as a marketer. You’re likely not only marketing a product, but an associated offer of incentive as well. Should that... [...]

‘Eight Steps to Setting Up a Successful Email Marketing Welcome Series’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Eight Steps to Setting Up a Successful Email Marketing Welcome Series”.Ben Liau says, “The vast majority of opted-in subscribers these days are usually either inactive or they haven’t yet placed their first order. Getting new subscribers to make their first purchase is the first barrier to turning them into a longer-term paying customer.By sending newly opted-in subscribers a series of email communications encouraging them to buy, you ensure that they are kept engaged and likely to buy within a targeted period of time. That series... [...]