Mobile is at the heart of all online businesses now. With the evolution of smartphones apps have put forward a smooth way for the businesses to grow.To keep your apps up to date and keep them performing well, you should keep trying to improve them for better customer service.Entrepreneur guest writer Kimberly de Silva has published an article featuring six important mobile metrics that play important role for growing your apps.Kimberly says, “After all the effort you put into developing your app, you will want it to have a long (and successful) shelf life. Here are six important mobile... [...]

comScore has released ‘The 2017 U.S. Mobile App Report’ which reveals that mobile apps account for 57 percent of all digital media usage.The comScore team says, “Why have apps become such a powerful force in our daily media lives? The power of habit. The 2017 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s driving this mobile activity, how it has evolved, and how publishers and advertisers can take advantage.Some key topics covered in the report include:Mobile app vs. mobile web usage and audience... [...]

According to a Marketing Land on new data released by comScore Facebook, YouTube and Facebook Messenger were the top three apps on mobile.After these three, were the Google Search, Google Maps and Google Play apps.In top 15 mobile apps, Facebook has three apps and Google has six apps so the mobile app market is dominated by these two companies.Detailed Report on April 2017 Top Mobile Apps. [...]

Jacob Baadsgaard says, “Ever feel like AdWords is one giant juggling act? You cut your cost per click, only to watch your conversion rate drop. You increase lead volume, but those leads don’t turn into sales. You finally boost sales, but now your cost per click is unprofitably high…When does the madness stop?With all of these apparently conflicting priorities, it can be easy to drop the ball a few times. Or, worse still, you might feel like AdWords isn’t worth the effort, throw your hands in the air and quit.However, there is a way to juggle all of your marketing goals —... [...]

John E Lincoln says, “Do you have an app that you’d like to rank in mobile search engine results? If so, you’re going to need to make room in your SEO strategy for app optimization.For apps, there are distinct ranking factors. Although they are similar to ranking factors for a standard web page, there are differences that you need to know about.Here’s how you can optimize your app to get the best possible rank.Yes, you need to optimizeAccording to a recent Google report, 27 percent of users find apps through a search engine. That’s up from 2 percent to 3 percent in 2014.That... [...]

Silvio Porcellana says, “It is becoming increasingly difficult for low budget app developers to get noticed in today’s crowded marketplace, due to the market saturation as well as a lack of a clear marketing strategy. Developing a strategy for promoting your app can mean the difference between a Flappy Bird and an Everpix.What’s Everpix? Well, back in 2012, they were set to be the biggest photo sorting app on the app store and with more than 55,000 members, they had the beginnings of a loyal customer base. But they put all their eggs in the ‘development’ basket and neglected the... [...]

Ben Davis says, “You may have heard of Accelerated Mobile Pages but what about Progressive Web Apps (PWAs)?If you need a primer, this should help.What are PWAs?Simply put, they are websites that feel more like an app.They load quickly (no App Store involved), can be added to your smartphone home screen, function offline and can send push notifications – making them much more convenient than a traditional web app.Unsurprisingly, Google came up with the term, and PWAs are seen alongside Accelerated Mobile Pages as a weapon in the fight for slick mobile UX (fundamentally, quick and... [...]

Q Manning says, “Are push notifications getting too pushy? Or are they the perfect ingredient to spice-up app engagement — when used sparingly?According to a recent study by Blueshift, personalized mobile push notifications receive a 2,770 percent increase in engagement compared to generic push notifications. Users today demand more than mobile outreach: In the face of endless advertisements and alerts, they want information relevant to their personal situation, location and habits.That’s why, with big players such as Facebook getting deeper into the personalized push... [...]

Ginny Marvin says, “On Tuesday, Google announced three new features for app marketers to use when promoting their apps via Universal App Campaigns, the campaign type that automatically syndicates app promotion ads across Google search, YouTube, Play store and Google Display Network.Automated Video AdsWith a product called AutoDirector, Google can automatically pull images, descriptions and ratings from the App Store or Google Play store and add music to create a promotional video for an app that can be distributed across Google video inventory. Below is an example of one of these ads... [...]

Barry Schwartz says, “Tom Greenaway, a developer advocate at Google, published on the Google Webmaster Blog their first best practices and recommendations for how to get your Progressive Web Apps (PWAs) indexed and discovered, and potentially ranked, in the Google search results.Progressive Web Apps (PWAs) is a web technology that lets you use modern web technologies to make application-like experience for mobile and desktop devices without publishing a native iOS or Android app. Google is a leading force behind it; you can learn more about it over here.Google’s blog post is a “checklist”... [...]