PPC marketing in 2026 will be dominated by AI-driven automation and smart bidding, enabling real-time optimization across search, social, and video platforms. Marketers will rely on first-party data, intent-based targeting, and high-quality creatives to succeed in a privacy-first, AI-led advertising ecosystem.Search Engine Land has published a new video, ‘The new PPC best practices: Navigating AI powered PPC without sacrificing control’.The SEL team says, “As automation... [...]

AI is essential for modern marketing because it enables data-driven personalization, predictive insights, and real-time decision-making at scale. It helps marketers optimize campaigns, understand customer behavior deeply, and improve ROI while reducing manual effort and costs.Neil Patel has published a new video, ‘Which AI Is Better for Marketing: Google Gemini or ChatGPT?’.In this video, you’ll learn: Why Gemini vs ChatGPT is a platform decision, not a copywriting debate How Google’s data + distribution... [...]

Building a lasting marketing career requires continuous learning, adaptability to evolving trends, and a strong foundation in strategy and creativity. Networking and personal branding also play crucial roles in long-term success.Content Marketing Institute contributor Ann Gynn has published an article featuring 25+ tips for newbies and pros on building a lasting marketing career. She says, “Want a long-lasting career in content-driven marketing?We’ve got over 25 ideas on how to do it from the experts presenting at Content Marketing World.Although we asked them for advice for new... [...]

Paid Search Optimization focuses on improving ad relevance, keyword targeting, bidding strategies, and landing page experience to maximize ROI from paid campaigns. It ensures ads reach the right audience at the right time while reducing wasted spend and improving conversion rates.Search Engine Land has published a new video, ‘The advertiser side AI for paid search optimization’.The SEL team says, “As publisher-side AI takes over query matching, bidding, and ad creation, advertisers are... [...]

Search Engine Land has published a new video, ‘Translating human creativity into AI profitability’.The SEL team says, “Amid the constantly evolving landscape of creative and targeting, there’s one constant truth: bad ads won’t land. Yet in the increasingly asset-first world, it can be hard to know how to translate complete creatives into modular assets that will perform better in the AI-first ecosystem. Come discover data and trends on how search is evolving to favor PMax-oriented creative and... [...]

Organic reach is essential for building long-term brand credibility and trust without relying heavily on paid promotions. It helps businesses create meaningful connections with audiences through consistent, valuable content that sustains engagement over time.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘The Death of Organic Reach What Works Right Now’ featuring Michael Stelzner.This... [...]

Search Engine Land has published a new video, ‘Man vs machine Finding the right balance for winning paid media strategies’.The SEL team says, “AI and Automation have transformed paid media — but success still depends on knowing where humans add irreplaceable value. In this candid discussion, Julie Warnecke (Found Search Marketing) and Frederick Vallaeys (Optmyzr) discuss how campaign management is evolving with AI, what’s next on the horizon (are keywords really disappearing?), and what... [...]

Search Engine Land has published a new video, ‘The Google Grinch: How uncontested ads are wasting your marketing budget this holiday season’.The SEL team says, “Google Search and Shopping Ads will see an explosion of spending this holiday season, potentially exceeding $70 billion. However, a little-known flaw in Google’s auction logic is causing many advertisers to pay more than they should when competitors are absent from the keyword auction. BrandPilot calls this the Uncontested Google Ads... [...]

AI tools are essential for marketers to analyze large datasets, automate repetitive tasks, and deliver personalized experiences at scale. They enhance efficiency, optimize campaign performance, and enable data-driven decision-making in a competitive digital landscape.Neil Patel has published a new video, ‘The Best AI Tool for Marketers (Gemini vs ChatGPT)’.In this video, you’ll learn: Why Gemini vs ChatGPT is a platform decision, not a copywriting debate How Google’s data + distribution... [...]

Pinterest Ads help brands reach users at the discovery stage, when they are actively searching for ideas, inspiration, and products. By using visually rich pins and precise interest-based targeting, businesses can drive awareness, traffic, and conversions effectively.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Winning With Pinterest Ads: How to Increase Your B2C Sales’ featuring Karen Nelson.This video covers... [...]