ChatGPT and AI Overviews are reshaping SEO by shifting visibility from blue links to AI-generated answers that prioritize context, authority, and structured information. SEO strategies increasingly focus on being cited and referenced by AI systems, not just ranking on traditional search result pages.Search Engine Land has published a new video, ‘How to Get Cited in ChatGPT & AI Overviews (5 SEO Tactics That Actually Work)’.The SEL team says,... [...]

ContentSquare has published a new report, ‘How to Measure Product Success.’Most teams track what’s easy to measure, like the number of new features launched and user counts. But tracking outputs doesn’t tell you if you’re actually succeeding. In this new report, presented by Contentsquare, you’ll find a clear, actionable path for measuring performance by focusing on outcomes that matter. Learn what questions to ask about the top five metrics used by industry leaders—breadth, frequency, depth, usability, and sentiment—and start building your own product... [...]

Authentic branding and SEO work together by aligning a brand’s true voice, values, and expertise with search intent, helping content feel trustworthy rather than engineered. When authenticity drives SEO—through original content, consistent messaging, and real user value—it builds long-term visibility, credibility, and sustainable rankings.Search Engine Journal has published the latest podcast episode, ‘Secret to Survival in SEO: Authentic... [...]

HubSpot has published the latest episode of the ‘Watch Tina Huang Build a World Class Ai Agent With GPT & N8N’.This video covers the following:Starting Smart with AI WorkflowPreventing Customer Churn with AIAI-Powered Customer Issue ResolutionEssentials of Agentic Workflows Domain Expertise Drives Agentic Systems.HubSpot [...]

Search Engine Land has published a new video, ‘Ask the PPC winners of the 2025 Search Engine Land Awards’.The SEL team says, “Wrap up SMX Next with a live Q&A featuring select winners of the 2025 Search Engine Land Awards! Bring your burning PPC questions to the table… who better to give perspective and advice on your paid search queries than (officially!) award-winning, in-the-trenches experts? This exclusive session is 100% Q&A-powered…... [...]

Brand discoverability is crucial because it determines how easily potential customers can find and recognize a brand across digital and offline channels. Strong discoverability increases awareness, trust, and engagement, ultimately leading to higher conversions and long-term brand growth.MarketingProfs is hosting a webinar, ‘How to Make Your Brand Discoverable in 2026’ on Thursday, January 15, 2026, at 1.00 pm ET.The MarketingProfs team says, “Search is changing fast.And if your brand isn’t showing up in AI answers,... [...]

LLM analytics helps organizations understand how large language models interpret, surface, and prioritize their content across AI-driven platforms. It enables data-driven optimization of prompts, content structure, and visibility within conversational and generative search experiences.Search Engine Land has published a new video, ‘Rethinking the funnel with LLM analytics’.The SEL team says, “The messy middle didn’t disappear; it moved into AI black... [...]

Video influencers build trust and engagement by delivering authentic, relatable content that resonates strongly with niche audiences across platforms. For brands, collaborating with video influencers boosts visibility, credibility, and conversions through storytelling-driven marketing.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘How to Position Yourself as a Video Influencer People Will Love’ featuring Michael... [...]

A marketing calendar helps marketers plan, prioritize, and align campaigns across channels, ensuring consistent messaging and timely execution. It improves efficiency, reduces last-minute errors, and enables better tracking of performance against business goals.Search Engine Journal has published free marketing calendar and template for 2026.Shelly Walsh says, “Key dates and notable events throughout the year can feed your content strategy and your social media marketing strategy. Timely aligning your digital campaigns with the right seasons for your brand is a staple part of... [...]

SEO is changing from keyword-focused optimization to intent-driven, experience-led strategies shaped by AI, voice search, and answer engines. Success now depends on high-quality content, technical performance, and visibility across both traditional search results and AI-generated responses.Search Engine Journal has published a new video, ‘SEO Has Changed Forever. What Marketers Need to Know Now’.It covers the following:3 key takeaways from Kevin’s AI Overviews... [...]