The latest ‘Exposure Ninja’ video is titled ‘Copy The 3 Pillars of £50m+ SEO Campaigns’.This video covers the following:Why technical SEO performance matters more than ever — including how page load speed impacts both rankings and conversion rates (with data from Cloudflare and Walmart showing the direct business impact)The onsite content strategy that works for both AI search and traditional SEO — including how we helped ZUGU become the top-recommended iPad case in ChatGPT and Google’s... [...]

An AI Search Optimization Audit evaluates how well a brand’s content and digital assets are discovered, understood, and cited by AI-powered search and answer engines. It identifies gaps in structure, authority, and clarity to improve visibility across AI-driven search experiences.The latest ‘Exposure Ninja’ video is titled ‘How To Do an AI Search Optimization Audit (Step-by-Step Guide)’.This video covers the following:Why AI Search audits are fundamentally... [...]

Offline SEO focuses on improving a brand’s visibility and credibility beyond the website through activities like local citations, print media mentions, business cards, events, and word-of-mouth marketing. These offline signals strengthen brand authority and indirectly boost online search performance by driving trust, searches, and engagement.Search Engine Land has published a new video, ‘How to Prove Your Offline SEO Works With 4 Metrics’.The SEL team says, “Learn how to break down the four metrics... [...]

Digital Marketing Institute has published a new episode of the DMI podcast titled ‘Inside Media Planning in MENA’.The DMD team says, “How do you build a media plan for a region where social usage is among the highest in the world? In this episode of the DMI podcast, host ⁠⁠Will Francis⁠⁠ speaks with ⁠⁠Ibrahim Jabri⁠⁠, Client Solutions at Meta and host of the ⁠Below the Fold podcast⁠, about what makes media planning across MENA so distinct right now. Ibrahim breaks down how the region has vastly increased its digital... [...]

Using AI to create content creation apps enables faster production of high-quality text, visuals, and multimedia with minimal manual effort. These apps enhance creativity, personalization, and scalability by adapting content to user intent, platforms, and audiences.HubSpot has published the latest episode of the ‘How I Built a Content Creation App in 11 Minutes with 1 AI Tool’.This... [...]

Follow-up in marketing is essential to nurture leads, build trust, and keep your brand top of mind throughout the buyer’s journey. Timely and relevant follow-ups significantly increase conversions by addressing customer doubts and reinforcing value.MarketingProfs is hosting a webinar, ‘The Marketing Fortune! It’s All in the Follow-Up (But Only if You Do It Right)’ on Thursday, January 22, 2026, at 2.00 pm ET.The MarketingProfs team says, “In this webinar, Automation and Small Business Growth Expert Darin Adams shows you how service-based... [...]

AI marketing uses artificial intelligence to analyze data, predict customer behavior, and deliver highly personalized campaigns at scale. It helps brands improve targeting, optimize content, and make faster, data-driven marketing decisions.Neil Patel has published a new video, ‘AI Marketing Isn’t As Scary As You Think’.In this video, you’ll learn: Why SEO and algorithm optimization already prepared you for AI marketing The fundamental shift: marketing to “Man AND Machines” has been happening... [...]

Content Marketing Institute has published a new video, ’Twas the Night Before Break — Zero-Click Edition.The CMI team says, “Every December, CMI’s Robert Rose wraps up the year with a playful reflection on our marketing universe, which never fails to surprise, confuse, or enshittify itself in bold new ways. (And yeah, it does feel like that’s the word of 2025.)Last year’s holiday poem took aim at AI, because so did everything else. And while AI is still very much here (insisting... [...]

Facebook’s ad algorithm for 2026 is shifting heavily toward AI-driven automation and creative optimization, with Meta increasingly using machine learning to build, target, and personalize ads, reducing granular manual controls and making broader, AI-optimized campaigns more effective.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Facebook Ad Algorithm Changes for 2026: What Marketers Need to Know’ featuring Tara Zirker.This... [...]

HubSpot has published the latest episode of the ‘Stop Using Excel: The Ultimate Claude Data Workflow’.This video covers the following:Opus 4.5 Data Visualization DemoDynamic Data Dashboards SimplifiedCurious Minds Drive Business InsightClaude: Transforming Data into ActionData to Decisions Seamlessly.HubSpot [...]