Checkbox marketing refers to doing the bare minimum—ticking off tasks without real strategic intent—resulting in shallow campaigns that fail to create impact. Moving beyond this mindset enables brands to focus on meaningful execution, deeper engagement, and outcomes that truly drive growth.Content Marketing Institute has published a new video, ‘Break Free of Checkbox Marketing’.The CMI team says, “The most successful content strategy you’ll ever build might require throwing out every playbook... [...]

AI’s org-wide marketing impact is transformative, aligning teams with real-time insights and automated workflows that enhance speed and precision. It breaks silos, optimizes campaigns across channels, and empowers every department to deliver smarter, data-driven customer experiences.MarketingProfs is hosting a webinar, ‘Decoding AI’s Org-Wide Marketing Impact’ on Thursday, December 4, 2025, at 2.00 pm ET.The MarketingProfs team says, “In this one-of-a-kind conversation leveraging Scott Brinker’s deep expertise, Florian Delval (Snowflake) and... [...]

HubSpot has published the latest episode of the ‘Gemini 3 + Nano The Google AI Update That Makes NotebookLM Insanely Good’.This video covers the following:Nano Banana Pro in NotebookLMAI, Multimedia, and UnderstandingNotebookLM’s Game-Changing FeaturesNano Banana Pro Features.HubSpot [...]

Content Marketing Institute contributor Ann Gynn has published an article featuring 37 books that should be on every marketer’s TBR list in 2026.She says, “Every content marketer knows the value of referrals and word-of-mouth marketing. Firsthand recommendations possess power because they come from real-life experiences, not promotional strategies.That’s why CMI compiles an annual recommended book list for holiday gift giving. Every year, we ask the content and marketing communities for their top picks and invite authors to share their books, too.They’ve recommended some goodies... [...]

ChatGPT and Google’s Gemini 3 represent the newest wave of advanced AI models, each excelling in reasoning, content generation, and real-time assistance. While ChatGPT is known for its conversational strength and reliability, Gemini 3 stands out with powerful multimodal capabilities and deep, long-context reasoning.HubSpot has published the latest episode of the ‘Why We’re Leaving ChatGPT for Google’s Gemini 3’.This... [...]

Content orchestration streamlines how businesses plan, produce, and distribute content across multiple channels, ensuring consistency and efficiency. It helps teams manage workflows smoothly so the right content reaches the right audience at the right time.Content Marketing Institute has published a new video, ‘Shift to Content Orchestration’.The CMI team says, “Marketers thought 2025 would be the year their AI investments paid off. However, as 2026 approaches, teams are still overwhelmed by coordination challenges,... [...]

MarketingProfs is hosting a webinar, ‘Behind the $18M: Event Setup and Workflows That Actually Worked in 2025’ on Thursday, December 11, 2025, at 2.00 pm ET.The MarketingProfs team says, “We ran 100+ events in 2025 that generated $18M in pipeline. Now we’re showing you exactly how we built them.This session walks through the actual setup behind our highest-performing events. You’ll see the social creatives that drove registrations, the workflows we activate before launch, and the systems that make everything repeatable.No theory. Just the step-by-step... [...]

TikTok marketing in 2025 is driven by AI-powered content suggestions, commerce integrations, and hyper-personalized short-form storytelling. Brands that embrace creator collaborations, trending formats, and real-time engagement will see stronger reach, conversions, and community loyalty.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘The Smartest Way to Grow on TikTok in 2025’ featuring Karen Nelson.This video covers the following:About... [...]

This is a reminder for the MarketingProfs weinar on November 25, 2025Answer Engine Optimization (AEO) is emerging as the new face of SEO, powered by AI. Since AI thrives on credible, well-structured content, this is the perfect moment for Public Relations and Marketing to collaborate more closely than ever.MarketingProfs is hosting a webinar, ‘Meet Your New AEO Ally: The Press Release’ on Tuesday, November 25, 2025, at 2.00 pm ET.The MarketingProfs team says, “In this free webinar, Wrike’s head of creative design, Anton Antoniuk, and head of content,... [...]

Content Marketing Institute has published a new video, ‘Become a Certified Content Marketing Leader today’.The CMI team says, “Content Marketing University is your hub for all things related to content marketing education and training – your one-stop shop to help you do your job better and more effectively. Additionally, Content Marketing Institute partnered with the American Marketing Association to develop a learning program to prepare for the AMA Professional Certified Marketer® (PCM®) Content Marketing exam.”Content... [...]