The latest Ahrefs Podcast episode is titled ‘If Your Marketing Isn’t Bold Enough AI WILL Replace You’ featuring Mark Schaefer.This episode covers the following:The Concept of Audacious MarketingHow to Out-Human the MachinesHow a $1500 Pig Became a Marketing SensationBreaking Bad Rules for Good ReasonsCreating Awe to Break the Pandemic of Dull.Ahrefs  [...]

Generative Engine Optimization (GEO) focuses on optimizing content for AI-powered search engines that generate answers rather than display traditional links. It emphasizes high-quality, structured, and authoritative content designed to be surfaced by generative AI tools.Search Engine Journal has published a new guide, ‘How To Win In Generative Engine Optimization (GEO)’.Malte Landwehr says, “Think of experiences you wouldn’t reasonably expect to find directly in ChatGPT or similar systems:Engaging content like a 3D tour of the Louvre or a virtual reality concert.Live data like... [...]

Even in an AI-driven search landscape, SEO is crucial for enhancing content visibility, trust, and authority. Optimizing for intent, structure, and AI-generated overviews ensures sustained organic reach and business impact.Search Engine Journal contributor Winston Burton has published an article featuring five ways to prove the real value of SEO in the AI era.He says, “As SEO evolves with AI optimization, generative engine optimization, and answer engine optimization, brands and marketers must rethink their SEO strategies to stay competitive.Instead of focusing solely on traditional SEO... [...]

Ahrefs contributors Si Quan Ong and Xibeijia Guan have published an article answering the question, ‘Does Ranking Higher on Google Mean You’ll Get Cited in AI Overviews?’.They say, “If you rank well in traditional search results, does that mean you’ll get cited in AI Overviews?We decided to find out.MethodologyWe pulled one million keywords that triggered AI Overviews and extracted the top three links cited within those AIOs: a total of 1.9 million citation links in our database.We then analyzed the relationship between:Where websites ranked in Google’s traditional... [...]

The latest Ahrefs Podcast episode is titled ‘Unpacking the Social Media Playbook of a $4B brand’ featuring Chris Cunningham.This episode covers the following:The Power of Humor in B2B MarketingMeasuring ROI in Social Media StrategiesHow Much Does It Cost to Create This Type of Content?Finding and Hiring Talent for Content CreationIntegrating Humor with Project Management Software.Ahrefs  [...]

Despite widespread predictions of AI fatigue, B2C marketers remain overwhelmingly bullish on artificial intelligence, with enthusiasm and investment reaching new heights in the last year.Digital Marketing Depot has published ‘The State of AI in B2C Digital Marketing Report’.The DMD team says, “This comprehensive survey of 600 marketing professionals reveals that AI has not only met expectations but consistently exceeded them, driving unprecedented ROI and fundamentally reshaping how marketers operate. The data shows a dramatic shift toward executive ownership of AI initiatives,... [...]

Email newsletters are a powerful tool for maintaining regular communication with your audience, keeping them informed and engaged. They help build brand loyalty, drive website traffic, and promote key updates or offerings directly to subscribers’ inboxes.Digital Marketing Institute has published ‘The Marketer’s Guide to Creating Great Email Newsletters’.Clodagh O’Brien says, “With so much content online, it can be a challenge for brands to get seen by consumers. This means companies are struggling to attract and engage customers leading to lost revenue and a high churn... [...]

The latest Ahrefs Podcast episode is titled ‘Unpacking the Social Media Playbook of a $4B brand’ featuring Chris Cunningham.This episode covers the following:The Power of Humor in B2B Marketing Measuring ROI in Social Media StrategiesHow Much Does It Cost to Create This Type of Content? Finding and Hiring Talent for Content Creation Integrating Humor with Project Management Software The Creative Process: From Ideas to Execution Using Trial Reels to Test ImpactBrainstorming Creative IdeasBalancing Fun and Product Promotion.Ahrefs  [...]

The latest Ahrefs Podcast episode is titled ‘I Wrote 21 Blog Posts in 30 Minutes. And They’re Good’ featuring Eric Siu.This episode covers the following:What AI can realistically replace in a marketing team (and what it can’t — yet)Why the future of marketing might be one-click campaigns — and why that’s both exciting and terrifyingThe real quality bottleneck in AI content creation (spoiler: it’s not the AI)What happens when everyone starts using the same AI workflowsAnd whether AI-powered growth is actually sustainable.Ahrefs  [...]

Conductor contributor Caroline Wilson has published an article on optimizing websites and content for AI-powered search.She says, “The good news is that the rules of the game with AI search aren’t too different from SEO. AI-driven search engines prioritize well-structured, authoritative, and relevant content. Whether you’re looking to improve visibility in AI Overviews or ensure your expertise is effectively recognized by LLMs, follow these best practices to improve visibility in AI Overviews and ensure your content is effectively recognized by large language models (LLMs).1. Craft... [...]