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Tuesday, July 7, 2020

Archive for the 'Internet Marketing News' Category

Optimizing and Updating Your Content for B2B Success [Podcast]

Searchmetrics has published a new podcast episode ‘Optimizing and Updating Your Content for B2B Success’ featuring Lillian Haase.Episode Overview: Most content requires some technical tweaks or edits after publication to truly maximize any content piece’s reach. SEO strategies and data acquisition are integral to these processes. Join host Ben as he continues B2B SEO week with Searchmetrics’ Director of European Marketing Lillian Haase as they discuss how B2Bs can boost visibility and increase traffic by identifying SEO optimization opportunities in their content strategy.SummaryGoogle... [...]

Yoast’s Linguistic Approach to Creating High Ranking Content

Yoast SEO expert Fleur Heesen has published an article highlighting a linguistic approach to creating content that ranks.Heesen says, “Before we can go into the linguistic approach to SEO, we first have to understand what language is. Language consists of many different aspects. Think about it: we make speech sounds or write letters, which together form words. We put these words in a specific order, so they form sentences and phrases. And these sentences mean something to us.Sometimes we also want to achieve something with language. For example, when we say “it’s cold in here,” we... [...]

Everything You Need to Know about Sitelinks

Sitelinks are links to other pages that appear under Google search results. Searchers use sitelinks to find relevant information from the search results.Ahrefs contributor Patrick Stox has shared an article on sitelinks and how to edit them.Stox says, “Sitelinks are one of the most common search features. They appear in 1.8% of SERPs in Ahrefs’ US database. Nearly every branded term has sitelinks and they also appear on many other queries like informational queries. In fact, nearly 67% of all organic keywords for contain sitelinks.Let’s dive deeper into some common... [...]

13-Step Guide to Grow Your Domain Authority

Domain authority is a measure of the power of a domain name. It is one of search engine ranking factors. Domain authority matters a lot when it comes to achieving higher SEO rankings.Jeff Bullas has shared a 13-step process to help you grow your domain authority. Domain authority refers to a score that indicates the authority of your website and predicts how well the site will rank on search engine result pages. The score ranges from 1 to 100, and a higher score implies a greater ability to rank. – Jeff BullasBullas says, “It is much tougher to grow your domain... [...]

URL Structure: 13 Questions Answered

A secure and accessible website, a quick page load speed, the website’s mobile friendliness, the descriptiveness of the URL and keyword-optimized content are the elements that help you to form an effective SEO strategy.Your website is an online resource. As with all online resources, it has a URL (that is, a Uniform Resource Locator). With an SEO optimized URL structure you can improve your website traffic.Cognitive SEO contributor Adrian Cojocariu has shared a comprehensive guide on URL structure answering 13 important questions.Cojocariu says, “Servers and browsers use URLs... [...]

Ahrefs Shares 63 SEO Statistics for 2020

Ahrefs has shared 63 useful SEO Statistics for 2020. This list covers top SEO statistics, ranking statistics, backlink statistics, keyword statistics, SEO industry statistics and more.Si Quan Ong says, “These are the most interesting SEO stats we think you should know.68% of online experiences begin with a search engine. (BrightEdge)0.78% of Google searchers click on results from the 2nd page. (Backlinko)53.3% of all website traffic comes from organic search. (BrightEdge)92.96% of global traffic comes from Google search, Google Images, and Google Maps. (Sparktoro)SEO drives 1000%+... [...]

‘CRO You’ll Need to Know in 2021’ Webinar July 1 [Webinar]

Conversion Rate Optimization (CRO) refers to the system for increasing the percentage of visitors to a website that convert into customers.Ignite Visibility is hosting a webinar ‘CRO You’ll Need to Know in 2021’ on Wednesday, July 1, 2020 at 1.00 pm PT.Participate in this webinar to:Learn how you can turn traffic into more customers on your website.Improve brand perception and reduce acquisition costs across marketing channels.Discover how to better impact key moments of your customer journey.Get to know qualitative and quantitative research strategies that are right for... [...]

‘How Marketers Can Leverage Modern Digital Asset Management For Powerful Workflow Efficiencies’ Webinar July 16 [Webinar]

Digital assets is an important task today. With right control over your resources, you can efficiently manage your business.Martech Today is hosting a webinar ‘How Marketers Can Leverage Modern Digital Asset Management For Powerful Workflow Efficiencies’ on Thursday, July 16, 2020 at 1.00 pm EDT.The Martech Today Today says, “Join Marc Katzin, the vice president of creative services at Coloredge as he looks at how the industry is evolving in managing media assets from an agency perspective along with Russ Barr, digital asset management director at Cloudinary, as he discusses current... [...]

How to Get Backlinks in 2020 [Video]

MOZ has published a new Whiteboard Friday video ‘How to Get Backlinks in 2020’ featuring Britney Muller. In this video, Muller shares some useful strategies to secure backlinks in 2020 and  grow your SEO performance.The MOZ team says, “Link building is never-ending in SEO, but a little creativity and smart tactics can help you ferret out great link opportunities from their hiding spots. In this episode of Whiteboard Friday, Britney Muller kicks off a series on modern link building (including the sage advice: let people choose their own anchor text!)”.How to Get Backlinks... [...]

How to Produce High-Quality Video Content at Home [Podcast]

High quality video content can help you to create desired marketing impact on your audience and boost your revenue. By learning the ways to create quality videos with minimum infrastructure you can create content with low investment.IMPACT‘s Zach Basner ha published a new episode of ‘Film School of Marketers’ podcast titled ‘How to produce high-quality video content at home’.Listen to the podcast and learn following:How to get the best quality webcam footage from your computerFinding the best background for your at-home video shootHow to get high... [...]