Search Engine Journal contributor Navah Hopkins has published an article answering the question, ‘What Is The PPC Manager’s Role In The AI Era?’.She says, “Every few months, someone asks a version of the same question “What happens to PPC managers now that AI runs the platforms?” The question usually comes wrapped in anxiety, sometimes in frustration, and often in the hope that there is still a lever left to pull.At this point, the answer has become clearer. PPC did not lose its human role. It shed the parts of the job that never required human judgment in... [...]
Archive for the 'Internet Marketing' Category
MOZ has published a new guide, ‘How to Make Every Click Count with Search Experience Optimization’.Celeste Gonzalez says, “SEO feels broken right now. Zero-click searches are exploding. GEO is reshaping search. Clicks are declining across the board.Here’s the truth: we can’t control the SERP chaos, but we can control what happens after someone clicks.That’s where Search Experience Optimization (SXO) comes in. Stop obsessing over traffic you’re losing and start maximizing the traffic you’re getting. Because the real question... [...]
Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘When Customers Create More Customers: Creating Superfans’ featuring Michael Stelzner.This video covers the following:Why Customer Experience and Super Fans Matter for MarketingThe SUPER Model for Customer Experiences That Create Super Fans: StoryThe SUPER Model for Customer Experiences... [...]
Meet AlphaLabs AI — a new platform that turns plain text into stunning, human-like audio that feels more like a conversation than an algorithm. In a small corner of the internet, people are using it to create a quiet revolution in how we create and consume podcasts.The Rise of AI-Voiced StorytellingFor years, voice software creators have been chasing the elusive “human sound” — one that can carry emotion, nuance, and authenticity through every word.AlphaLabs AI seems to have cracked that code. Its lifelike voices capture subtle shifts in tone, pacing, and inflection, making listeners... [...]
LLMO (Large Language Model Optimization) metrics measure how effectively content is discovered, interpreted, and cited by AI models in answer-driven search and generative responses. They focus on indicators like AI visibility, citation frequency, semantic relevance, and consistency across trusted sources to improve presence in AI-powered results.Search Engine Land has published a new video, ‘7 LLMO Metrics That Matter: How AI Really Measures Your Brand’.The SEL team says, “ChatGPT,... [...]
MarTech has published a new video, ‘The CMO who blew up her company’s website’.It covers the following:Meet Danika Wong & Satisfi LabsWhat Danika did to her company’s website and whyHow has the new site been received?Are there new metrics for a chat-powered website?Let’s talk about vertical-specific AIHow will we be viewing websites one year from now?What’s next for agentic AI?MarTech [...]
Website authority reflects the credibility and trustworthiness of a site based on content quality, backlinks, user experience, and expertise. Higher authority improves search rankings, visibility, and user trust across digital platforms.Semrush contributor Ana Camarena has published an article featuring four ways to increase website authority in 2026.She says, “Comparing your Authority Score against your competitors’ scores is a helpful way to understand how authoritative you appear within your specific niche.How Is Website Authority Score Calculated?Semrush’’s Authority... [...]
Short-form videos capture attention quickly and communicate brand messages effectively in today’s fast-scrolling digital environment. Platforms like Instagram Reels, YouTube Shorts, and TikTok help businesses boost reach, engagement, and conversions with authentic, bite-sized content.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘What’s Working With Short Form Video Right Now’ featuring Michael... [...]
Search Engine Journal contributor Brooke Osmundson has published an article featuring 10 remarketing lists to boost PPC performance.She says, “Remarketing lists continue to be one of the more dependable tools inside PPC accounts, especially for search campaigns. They give advertisers clearer control over who sees ads, how bids are adjusted, and how messaging aligns with prior brand interaction.As tracking becomes more constrained and audience signals less granular, first-party data carries more weight in day-to-day performance.Remarketing allows you to act on what users... [...]
Vibe Coding SEO tools blend AI, intuition, and rapid experimentation to help marketers optimize content without rigid workflows or technical complexity. They enable creators to stay in a creative flow while improving search visibility through real-time suggestions, automation, and smart insights.MOZ has published the latest episode of the Whiteboard Friday video ‘Vibe Coding Your Own SEO Tools’ featuring Gus Pelogia.The MOZ team says, “Ready to learn how to “vibe code” custom SEO tools using ChatGPT and... [...]