In-game advertising is advertising in electronic games. IGA differs from advergames, which refers to games specifically made to advertise a product.MarTech contributor Chris Wood has published an article elaborating how marketers are preparing for the future of in-game ads.He says, “As the IAB rolls out new ad standards for gaming, marketers at brands and agencies are preparing for the future of in-game ads. That’s because more consumers than ever identify as gamers (up to three billion globally), and with new technology and gaming experiences, they’re more reachable by brands.One... [...]

Google Ads team has published a new guide titled ‘Make your products stand out and drive more sales with Performance Max’ for advertisers.This guide is best for beginner and intermediate retail advertisers who have already set up their free product listings in Google Merchant Center and linked their account to Google Ads.The Google Ads team says, “With people shopping across Google more than a billion times a day1, Shopping ads give you a chance to show your products and connect with consumers at key decision-making points in their shopping journey.In this guide, you’ll learn... [...]

Google Ads has published a new video ‘How to Maximize Your Profits, as seen at Google Marketing Live’  sharing some useful tips to grow your profits.The Google Ads team says, “Be among the first to hear how Google can help you meet your business objectives in an AI-powered, privacy-safe manner. Discover how key themes of privacy, measurement, and automation inform the next generation of Ads Products #GML2022.” [...]

Effective online advertising helps us reach our sales goals. With well-designed ads, you can persuade your audience to take action.MarTech has shared 4 tips to maximize your ad spend and protect the customer experienceThe MarTech team says, “Here are four ways you can make the most of your marketing budget while driving meaningful results for your business.1. Audit your adsNo matter how hard you work to maximize your marketing spend, there will always be at least one campaign or channel that just isn’t giving you the most bang for your buck. In fact, studies show that 26% of marketing... [...]

OTT advertising refers to companies’ ad placements and ad strategies to deliver their marketing message on those platforms.StackAdopt contributor Christiana Marouchos has published ‘Over-The-Top (OTT) Advertising: Complete Guide’ to help you understand OTT advertising.She says, “Simply put, OTT devices are any devices that can deliver streaming content. You’re probably already familiar with them, but examples include:Smartphones, tablets, laptops, computersSmart TVsTVs connected to the internet with an external device (i.e., Roku, Chromecast, Fire Stick, etc.)TVs... [...]

MOZ has published a new case study ‘How to Use Keywords to Combine the Power of SEO and Google Ads’ to help marketers and SEOs achieve better results.Adriana Stein says, “Both SEO and PPC are used for a common goal — search engine marketing (SEM) — and neither would survive without targeted keywords. Since both strategies have user intent and search demand in mind, you can:Create an organic and paid strategy that surpasses your competitors and uses an optimized budget.Maximize efficient content production that can be used both for SEO and PPC.Expand brand SERP awareness... [...]

Google has announced the availability of the Google Ads Creative Studio for all advertisers. Now they can utilize Google Ads Creative Studio to create customized ads more cost-effectively.Google’s Joe Moukabaa and Katie Kellogg say, “Now you can create multiple or even hundreds of versions of a single display or video ad. They can be customized for different audiences, locations, languages or contexts. Simply tell us what element of the ad creative — like a product image, superimposed text or sound — you want to set as ‘swappable’ and provide different versions of that element... [...]

Google has published ‘A guide to common Ad Manager policy questions’ to help marketers achieve better results from Google ads campaigns.John Brown says, “Ad Manager program policies help ensure we preserve a healthy digital ecosystem for the benefit of all users, advertisers and publishers. But we know we can do more to help Ad Manager partners better understand our policies. So, to answer some common questions, we’re sharing a new infographic with important information on:The role of advertising policies for Google’s advertising platformsMost frequently faced policy violationsResolving... [...]

With well-designed Google ads, you can take your online holiday sales to a new level. Its time to start working on it.Practical Ecommerce contributor Matthew Umbro has shared five steps to prepare Google ads for 2022 holidays.He says, “We’re halfway into 2022. Now is the time to prepare Google Ads accounts for the upcoming holidays. In this post, I’ll list five steps to generate better results while streamlining management during the busy period.Set Up Enhanced ConversionsThe benefits of Enhanced Conversions are mainly to track conversions when cookies are restricted. By adjusting... [...]

Watch Ignite Visibility’s latest Ignite Friday video ‘Is Inflation Influencing Ad Spend?’. [...]