A clear view of your customer data can drive successful campaign results. But there are many data solutions to add to the complexity and cost of your martech stack.MarTech is hosting a webinar ‘Maximizing ROAS Through Reduced Latency and Silo Removal’ on Tuesday, March 14, 2023.The MarTech team says, “Join Snowflake, Digital Virgo, and Snowplow for an in-depth conversation on the need for transparency, accuracy, and the speed to sync its data quickly. They will dive into a case study where Digital Virgo deployed this new stack during the 2022 FIFA World Cup, its impact, and... [...]

Watch Neil Patel’s latest video ‘5 Ways to Eliminate Wasted Ad Spend’ to help yourself save dollars on unnecessary advertising cost.He says, “I can’t even begin to tell you how many clients come to me complaining about wasted ad spend. Blowing your ad budget can be a death sentence for your business. Here’s how to eliminate wasted marketing spend.”Neil Patel’s Blog [...]

PPCexpo has published ‘The Ultimate Guide to Google Ads Management Services’ to help businesses and marketers improve their Google Ads campaigns.The PPCexpo team says, “Managing Google Ads campaigns can be overwhelming, especially if you’re trying to keep up with the ever-evolving algorithm and best practices.This is where PPC Signal comes in.As a cutting-edge Google Ads management service, the AI-driven tool analyzes your campaigns and delivers valuable insights into your performance.Whether identifying risks and opportunities or optimizing your budget for more conversions, this... [...]

This is a reminder for the Search Engine Journal webinar to be held on March 1, 2023. Search Engine Journal is hosting a webinar ‘Smarter Ads: 5 Cost-Efficient Ways To Get Higher Return On Paid Media’ on Wednesday, March 1, 2023, at 2.00 pm ET.The SEJ team says, “Join this webinar to find out why driving synergy between paid and organic search strategies is the key to boosting your performance this year.You’ll Learn:How to combine paid and organic search data to inform strategies for both channels.Steps to increase PPC and SEO harmony.How to break down silos and align... [...]

Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign.The Google Ads team has published a new guide ‘Test and scale the incremental impact of Performance Max campaigns with Experiments’.The Google team says, “Here are three best practices to keep in mind when using experiments and to learn how you can get started with experiments today.1. Set a clear hypothesisDo: Form a hypothesis that is directly tied to your business goal and provides a clear purpose for why you’re running... [...]

WordStream has published a new guide ‘Google Ads Benchmarks for Every Industry’ featuring major Google ads benchmarks.The WordStream says, “With the economy in flux and Google Ads constantly changing, it’s more important than ever to get a true read on your PPC performance.Use our latest Google Ads Industry Benchmarks report to see how you compare to competitors and improve your numbers. You’ll learn:Average cost per clickAverage cost per leadAverage conversion rateAverage click-through rateFor search ads in over 20 different industriesPlus, year-over-year trends... [...]

Search Engine Journal has published the latest episode of Search Engine Show podcast ‘How To Scale Your PPC & Advertising Way Beyond Google Ads’ featuring John Gentry.Loren Baker says, “Success in the fast-paced world of advertising requires a focus on innovation and adaptation to the latest trends. This includes staying informed on changes in cookie usage, the growing importance of identity, and exploring opportunities in emerging platforms like connected TV (CTV).John Gentry, CEO of OpenX, joined me on the SEJShow to discuss the opportunities of ad exchanges, distribution... [...]

Search Engine Journal is hosting a webinar ‘Smarter Ads: 5 Cost-Efficient Ways To Get Higher Return On Paid Media’ on Wednesday, March 1, 2023, at 2.00 pm ET.The SEJ team says, “Join this webinar to find out why driving synergy between paid and organic search strategies is the key to boosting your performance this year.You’ll Learn:How to combine paid and organic search data to inform strategies for both channels.Steps to increase PPC and SEO harmony.How to break down silos and align paid and organic marketing teams.How to identify opportunities using organic and paid... [...]

This is a reminder for the eMarketer webinar to be held on February 2, 2023. eMarketer is hosting a webinar ‘Making the Most of Your Digital Ad Budget With Contextual Advertising and Audience Insights’ on Thursday, February 2, 2023, at 2.00 pm ET.The eMarketer team says, “Join us for a live Tech-Talk Webinar, presented by Experian. Our guests from Yieldmo and Experian will share valuable insights and recommendations to proactively plan your 2023 marketing strategies. During this fireside chat, you’ll learn:How contextual advertising can solve for first-party cookie deprecationWhat brands... [...]

By combining contextual advertising with audience insights, advertisers can use that data to connect with targets and maintain a connection with existing customers.eMarketer is hosting a webinar ‘Making the Most of Your Digital Ad Budget With Contextual Advertising and Audience Insights’ on Thursday, February 2, 2023, at 2.00 pm ET.The eMarketer team says, “Join us for a live Tech-Talk Webinar, presented by Experian. Our guests from Yieldmo and Experian will share valuable insights and recommendations to proactively plan your 2023 marketing strategies. During this fireside chat,... [...]