Effective online advertising helps us reach our sales goals. With well-designed ads, you can persuade your audience to take action.

MarTech has shared 4 tips to maximize your ad spend and protect the customer experience

The MarTech team says, “Here are four ways you can make the most of your marketing budget while driving meaningful results for your business.

1. Audit your ads

No matter how hard you work to maximize your marketing spend, there will always be at least one campaign or channel that just isn’t giving you the most bang for your buck. In fact, studies show that 26% of marketing budgets are wasted on ineffective channels and strategies.

While this is a common problem among marketers, you need to be particularly aggressive about maximizing ad spend in a period of economic uncertainty. Ensuring you’re not wasting a single ad dollar, impression or website visit should be your north star right now. In order to do this, you need to review your current advertising efforts to understand what’s working and what’s not.”

4 tips to maximize your ad spend and protect the customer experience

MarTech


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