Over-The-Top (OTT) Advertising: Complete Guide [Guide]
OTT advertising refers to companies’ ad placements and ad strategies to deliver their marketing message on those platforms.
StackAdopt contributor Christiana Marouchos has published ‘Over-The-Top (OTT) Advertising: Complete Guide’ to help you understand OTT advertising.
She says, “Simply put, OTT devices are any devices that can deliver streaming content. You’re probably already familiar with them, but examples include:
- Smartphones, tablets, laptops, computers
- Smart TVs
- TVs connected to the internet with an external device (i.e., Roku, Chromecast, Fire Stick, etc.)
- TVs streaming through gaming consoles like Nintendo Switch, PlayStation, or Xbox
- Wi-Fi Blu-ray players
OTT advertising relies on reaching its viewers while they stream content on these devices. Major marketing companies can’t rely on 30-second TV commercials anymore because of the way modern viewers are consuming their video content.”
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