B2B Tech Marketing focuses on promoting complex technology products and services to businesses through data-driven strategies, thought leadership, and solution-based messaging. It emphasizes building trust, demonstrating ROI, and nurturing long-term relationships through content marketing, webinars, and targeted digital campaigns.MarketingProfs is hosting a webinar, ‘Demos Booked ≠ Ready: How B2B Tech Marketers Can Unblock Stalled Pipeline’ on Thursday, March 5, 2026 at 2.00 pm ETThe MarketingProfs team says, “In... [...]

Search Engine Journal is hosting a webinar, ‘The Data Reveals: What’s Driving Local Rankings Now’ on Wednesday, February 25, 2026.The MarTech team says, “Join Alexia Platenburg, Sr. Product Marketing Manager at GatherUp, as she dissects modern local SEO visibility and ranking signals, teaching you what scalable, defensible reputation programs look like for local SEO agencies and multi-location brands.You’ll walk away with a clear framework for using reputation, including... [...]

Influencer campaigns leverage trusted voices to promote brands through authentic storytelling and targeted audience engagement. By aligning with the right creators and tracking measurable outcomes, businesses can enhance credibility, reach, and conversion impact.MarketingProfs is hosting a webinar, ‘How to Win Mindshare With Influencer Campaigns’ on February 27-28, 2026.The MarketingProfs team says, “In this follow-up session, we’ll go beyond the fundamentals to explore:Creative campaign ideas that get influencers excited (and... [...]

Neil Patel has published a new video, ‘You’re Wasting Your Money on Influencer Marketing’.In this video, you’ll learn: Why micro-influencers (10K–100K followers) often beat celebrities on ROI The real reason large influencers underperform in sales campaigns How to structure influencer campaigns for profit, not just reach The 4-part system for repeatable, scalable influencer ROI How to track influencer marketing performance correctly (UTMs... [...]

Search Engine Journal contributor Lily Ray has published an article answering the question, ‘Is Google Finally Cracking Down On Self-Promotional Listicles?’.She says, “Over the past year, one of the most common tactics for gaining visibility in AI search has been for companies to publish “listicle” content on their own blogs – ranking the best companies or products in their niche and placing themselves in the No. 1 spot.There are variations of this approach – the listicle might contain a list of the best companies, or it could also list the best products in... [...]

AI is enabling marketers to analyze vast data sets, predict customer behavior, and deliver highly personalized content at scale with greater speed and accuracy. It is also automating campaign optimization and performance insights, allowing marketers to focus more on strategy, creativity, and business growth.The latest Ahrefs Podcast episode is titled ‘AI Is Replacing Marketers — Here’s the 6-Step Plan to Survive’ featuring Ryan Law.Here’s what you’ll learn in this episode:Will AI take your marketing job?The Right Way to... [...]

The latest Ahrefs Podcast episode is titled ‘Clay’s $3.1B Marketing Playbook’ featuring Bruno Estrella.Here’s what you’ll learn in this episode:The GTM Engineer: How Clay Created a New Role Through InfluencersThe Story Behind Clay’s Iconic “Play-Doh” BrandingHow to Split Marketing for Self-Serve vs. EnterpriseClay’s Programmatic SEO Play Generating 60% of Their TrafficWhy Clay Uses Substack Instead of a Traditional BlogHow to Get the Right People to Attend Your Events.Ahrefs  [...]

Falling for fake influencers can drain budgets and damage brand credibility, as inflated followers and engagement create a false sense of influence. Marketers must rely on data-driven vetting, authenticity checks, and transparent metrics to avoid partnering with misleading online personalities.The latest Ahrefs Podcast episode is titled ‘Stop Wasting Money On Fake Influencers (Do This Instead)’ featuring Jeremy Boissinot.Here’s what you’ll learn in this episode: The rise of fake influencers in B2BHow LinkedIn influencers fake follower counts... [...]

Search Engine Journal contributor Winston Burton has published an article answering the question, ‘Is Google About To Go Full AI Mode?’.He says, “AI search is rapidly changing the way people discover content and engage with brands. Logan Kilpatrick, Google’s lead product manager for AI products, suggested in an X (formerly Twitter) post that “AI Mode” will become the default for Google Search “soon” and then reclarified his statements, but if that happens, what could potentially happen to the SEO industry, especially with over 100 million monthly active users searching... [...]

A technical SEO audit ensures your website is structurally sound, fast, and easy for search engines to crawl and index. It helps identify hidden issues that affect rankings, visibility, and overall search performance.Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘How to perform a technical SEO audit’.The GSC team says, “Dive into the world of technical SEO audits with Martin Splitt and gain practical tips for improving your website’s search engine performance. This video guides you through understanding... [...]