The latest Ahrefs Podcast episode is titled ‘Clay’s $3.1B Marketing Playbook’ featuring Bruno Estrella.Here’s what you’ll learn in this episode:The GTM Engineer: How Clay Created a New Role Through InfluencersThe Story Behind Clay’s Iconic “Play-Doh” BrandingHow to Split Marketing for Self-Serve vs. EnterpriseClay’s Programmatic SEO Play Generating 60% of Their TrafficWhy Clay Uses Substack Instead of a Traditional BlogHow to Get the Right People to Attend Your Events.Ahrefs  [...]

Falling for fake influencers can drain budgets and damage brand credibility, as inflated followers and engagement create a false sense of influence. Marketers must rely on data-driven vetting, authenticity checks, and transparent metrics to avoid partnering with misleading online personalities.The latest Ahrefs Podcast episode is titled ‘Stop Wasting Money On Fake Influencers (Do This Instead)’ featuring Jeremy Boissinot.Here’s what you’ll learn in this episode: The rise of fake influencers in B2BHow LinkedIn influencers fake follower counts... [...]

Search Engine Journal contributor Winston Burton has published an article answering the question, ‘Is Google About To Go Full AI Mode?’.He says, “AI search is rapidly changing the way people discover content and engage with brands. Logan Kilpatrick, Google’s lead product manager for AI products, suggested in an X (formerly Twitter) post that “AI Mode” will become the default for Google Search “soon” and then reclarified his statements, but if that happens, what could potentially happen to the SEO industry, especially with over 100 million monthly active users searching... [...]

A technical SEO audit ensures your website is structurally sound, fast, and easy for search engines to crawl and index. It helps identify hidden issues that affect rankings, visibility, and overall search performance.Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘How to perform a technical SEO audit’.The GSC team says, “Dive into the world of technical SEO audits with Martin Splitt and gain practical tips for improving your website’s search engine performance. This video guides you through understanding... [...]

Content Marketing Institute has published a new video, ‘How To Build an Influencer Marketing Program Even on a Small Budget’.The CMI team says, “Brands struggle even more to get noticed as organic reach plummets and AI content floods every channel. Working with influencers and creators who already have audience trust can help you break through. Verbatim CEO Brianna Doe, who has spent more than a decade helping B2B and B2C brands turn influencer marketing campaigns into growth drivers, about her approach. Here’s her advice... [...]

Influencer marketing leverages the reach and trust of online personalities to promote products or services to targeted audiences. It’s an effective strategy for brands to build credibility and boost engagement through authentic endorsements.Digital Marketing Institute has published an article featuring 20 surprising influencer marketing statistics.The DMI team says, “There are a wealth of insights to suggest that influencer marketing remains on the rise. With an ever-expanding pool of popular influencers to work with across niches, there’s never been a better time to invest in this... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘How Search Off the Record tackles SEO and web development’.The GSC team says, “Celebrate the 100th episode of Search Off the Record with Martin, Lizzi, Cherry, John and Gary as they revisit memorable moments, touching on a bunch of topics. This special episode touches on Google’s mobile-first indexing, the intricacies of the Caffeine indexing system, and a deep dive into JavaScript scoping – and hoisting. You’ll hear again about optimizing documentation traffic... [...]

Building an influencer marketing program helps brands establish authentic connections with target audiences through trusted voices. It enhances brand credibility, expands reach, and drives higher engagement compared to traditional advertising.Content Marketing Institute contributor Amanda Subler has published an article featuring useful strategies to build an influencer marketing program on a small budget.She says, “How to get buy-in for an influencer marketing campaignThink about the hesitations your leadership team might have and come up with answers or solutions ahead... [...]

Google has removed the “&num=100” parameter in mid-September 2025, which means rank-tracking tools can no longer fetch 100 search results in one go, making it more resource-intensive to track rankings beyond the first page.Ahrefs has published an article providing an update on recent Google changes to SERP monitoring.The Ahrefs teams says, “Google recently made changes to a specific parameter that impacts the ability to view the first 100 results for any search query.The parameter, “&num=100”, no longer functions as it had previously.The change has had an industry-wide... [...]

The latest ‘HubSpot Marketing’ video is titled ‘How to Build the Best Influencer Partnerships’.This video covers the following:The fragmented media landscape opportunityFollower count myth debunked4-criteria influencer evaluation frameworkProfessional vs beginner outreach examples5 content collaboration formats explainedContract essentials and partnership setup .HubSpot Marketing [...]