Greg Sterling says, “Full year US e-commerce spending numbers are out from comScore. In the holiday quarter, consumers spent $109.3 billion online, which was the highest figure on record. Mobile spending contributed $22.7 billion of the total.Total e-commerce spending for the year was more than $354 billion. However, total retail spending was nearly $5 trillion in 2016, making e-commerce just under 8 percent. US government figures are somewhat higher for both overall online spending and e-commerce as a percentage of total retail.In Q3 2016 mobile consumer spending was 20 percent of total... [...]

Matt Lindner says, “E-commerce sales in the fourth quarter increased 18.2%, and comScore reports sales on mobile devices accounted for nearly 21% of online sales in that period.Online shoppers in the United States spent significantly more on their mobile devices during the 2016 holiday season and during the fourth quarter of 2016 as a whole, according to a just-released report from web measurement firm comScore Inc.Shoppers spent $22.7 billion via their mobile devices during the fourth quarter, up 45.5% from $15.6 billion in Q4 2015. That growth helped push total online sales (desktop and... [...]

Nikki Gilliland says, “At the end of 2015, Poundland embarked on an ecommerce trial in a bid to transfer the success of its bargain stores online.However, it’s just been reported that the retailer is to call time on the venture after failing to ignite much interest.So, why exactly did it fail? Here’s a bit of insight into the story.Failure to convert existing shoppersHaving opened its first ever store over 25 years ago, Poundland is built on a tried and tested formula. The reason behind its success is that it knows exactly what its customers want and it unashamedly delivers it. Its... [...]

Zak Stambor says, “Pinterest today rolls out three products, including ’Shop the Look’, which lets a consumer tap a blue circle on a product pin to get recommendations for similar items she can buy on Pinterest or from a brand.Pinterest Inc. wants to bridge the gap from inspiring consumers’ future purchases to driving them to make a purchase by rethinking the way consumers search for products on the web.The social network today rolled out “Shop the Look,” a tool that enables Pinterest users to identify, shop and buy products within fashion and home pins, as well as two other visual... [...]

Brandon Leibowitz says, “Want to create a buzz for your product online and be discovered by even more people around the world? Want to convert browsers into shoppers and grow sales for your business? If yes, then Instagram is an effective tool for taking your eCommerce business to the next level.Did you know these facts about Instagram?Users have shared more than 40 billion photos to date and share an average of 95 million videos and photos in a single day.In 2015, Instagram reported having 77.6 million users.In 2016, the estimated revenue from Instagram accounts was $1.53 billion in... [...]

Patricio Robles says, “After years of being absent from the market for Google Product Listing Ads (PLAs), it appears that online retail’s 800-pound gorilla is finally getting into the game.This could have a big impact on other retailers using PLAs to market their wares to consumers.In the last two weeks of 2016, performance marketing agency Merkle noticed that PLAs for Amazon began appearing and seemed to focus on the home goods category, where it ramped up quickly:Where Amazon does show, its impression share for PLAs generally started in the mid-teens and remained there through... [...]

Vivek Khandelwal says, “Some 94 percent of companies consider personalization to be a driving force for business success, but a whopping 72 percent don’t know how to use personalization in their marketing campaigns. In this ever growing competition, personalization has become vital like never before. But to master it, you must go beyond just adding the customer’s name to everything you send. End users are evolving and taking the driver’s seat. The better the service, the better chances are that they will choose you.Personalization makes the end user feel special, which can make... [...]

Amanda Zantal-Wiener says, “Once upon a time, back in 2005, there lived on the internet a website called YouTube. It’s a name that, today, many people recognize as a video-sharing website — and much more — that’s owned by Google. But over a decade ago, YouTube wasn’t what it is today. In 2005, YouTube was a dating site.Yes, you read that correctly. YouTube began as a dating site.It’s something that the co-founders have discussed in interviews, but the rest of us rarely do. Since the late 90s, how many websites have transformed into something completely... [...]

Nikki Gilliland says, “With 78% of people reportedly making a purchase on mobile within the last six months, it is clear that mobile shopping is on the rise.However, despite this fact, basket abandonment remains a particularly big problem for online retailers – especially considering the often spontaneous and time-sensitive nature of buying on a smartphone.According to MEF’s new Mobile Money Report, 58% of people have started to pay for something via mobile, only to abandon it before the final checkout. With 31% saying this was because they were asked for too much sensitive information,... [...]

Ronald Dod says, “I feel like everything I have been writing lately has been “doom and gloom,” but I don’t think SEO, or SEM in general, is all negative. It doesn’t have to be this way.There is light at the end of the tunnel, my fellow startups and small businesses in the eCommerce space. Here is why:Everyone Started SomewhereOne of the first things you have to realize in this field is that everyone started somewhere. We all know that eCommerce is ridiculously hard and competitive. Just because you are small doesn’t mean every other business you see started as this behemoth... [...]