‘Does ‘buy now, pay later’ reduce mobile basket abandonment?’ – Econsultancy
Nikki Gilliland says, “With 78% of people reportedly making a purchase on mobile within the last six months, it is clear that mobile shopping is on the rise.
However, despite this fact, basket abandonment remains a particularly big problem for online retailers – especially considering the often spontaneous and time-sensitive nature of buying on a smartphone.
According to MEF’s new Mobile Money Report, 58% of people have started to pay for something via mobile, only to abandon it before the final checkout.
With 31% saying this was because they were asked for too much sensitive information, and 21% saying the process was too long – it has been suggested that offering a ‘buy now, pay later’ option could help combat this.
But would this option really prevent buyers from abandoning their baskets?”.
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