Facebook’s new link rules prioritize native content and meaningful engagement, reducing the organic reach of posts that push users off the platform. To stay visible, brands now need smarter link placement, stronger captions, and content that sparks interaction before the click.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘What Facebook’s New Link Rules Mean for Your 2026 Strategy’... [...]

Search Engine Land has published a new video, ‘The URL Mistake That Killed Black Friday’ featuring Nick Handley.The SEL team says, “In this episode of PPC Live The Podcast, host Anu Adegbola welcomes Nick Handley, a seasoned digital marketer and co-host of the Prompted podcast. They discuss Nick’s journey in the PPC industry, including a significant early career mistake involving a URL change that led to the disapproval of ads during a crucial Black Friday campaign.... [...]

Internal linking strengthens topical authority by clearly showing search engines how your content is connected and which pages matter most. A well-structured internal link network improves crawlability, user experience, and long-term search visibility.In the Ask An SEO series, Search Engine Journal contributor Helen Pollitt has answered the question, ‘Is Your Internal Linking Helping Or Hurting Topical Authority?’.She says, “In essence, topical authority is the concept of how a search engine may view a website’s ability to provide an authoritative answer for... [...]

Outsourcing digital marketing to AI helps businesses scale faster by automating content creation, ad optimization, analytics, and customer engagement with high efficiency. It reduces costs and human error while enabling data-driven decisions and 24/7 marketing performance.Ahrefs has published a new video, ‘I Outsourced our Digital Marketing to AI. Here’s What Happened’.The Ahrefs team says, “In this video I take a real B2B Digital Marketing workflow and hand it to AI to see if we can get 80 percent... [...]

Search, AEO, and discoverability are no longer just about ranking pages but about being understood and surfaced by AI-driven answers and platforms. Brands must structure content for clarity, authority, and intent to stay visible wherever users search and ask questions.Content Marketing Institute is hosting a webinar, ‘MasterTHIS: Search, AEO & Discoverability’ on Wednesday, February 11, 2026, at 2.00 pm EST.The CMI team says, “This webinar includes three, 20-minute sessions that guide marketers from strategy to execution in the age of AI-generated... [...]

HubSpot has published an article answering the question, ‘Should Trending News Disrupt Your Content Plans?’.Ann Gynn says, “News and trends can disrupt any marketer’s editorial calendar.People take to the streets to protest the government. A tornado rips through a region. Pecorino Romano cheese faces a national recall.“Dilly-dallying” gets replaced by “67.” #NoughtiesNostalgia moves aside for  #2026IsTheNew2016.” Even if your brand doesn’t feel the... [...]

Integrating AI into your marketing workflows helps automate repetitive tasks, unlock deeper audience insights, and improve decision-making speed. It enables teams to scale personalization, optimize campaigns in real time, and stay competitive in a fast-moving digital landscape.HubSpot has published a new podcast episode titled ‘How to Integrate AI Into Your Marketing Workflows’.In... [...]

Ahrefs has published a new video, ‘How I’d Get Traffic to a New Website if I Had to Start Over (2026)’.The Ahrefs team says, “Getting traffic is harder than ever, but new sites are not doomed. In this video, I walk you through a practical plan for earning early attention, growing your brand, and compounding organic traffic even if you are starting from zero. We begin with a simple discovery play: submit your site to the right directories so Google, AI assistants, and real customers can find and trust you. I show you how to use Ahrefs Site Explorer... [...]

Creating social media content is about delivering clear value in seconds through relatable stories, strong visuals, and a consistent brand voice. The most effective content sparks engagement by being timely, authentic, and tailored to the platform and audience.Neil Patel has published a new video, ‘You’re Wasting Your Time Creating Social Media Content’.In this video, you’ll learn: Why most brands gave up on organic (and why that’s a mistake) Where attention actually... [...]

In an age flooded with AI-generated “slop,” standout video content is built on original insight, lived experience, and a clear point of view that machines can’t fake. Focus on human storytelling, sharp editing, and audience-first value to create videos that feel authentic, memorable, and worth sharing.MOZ has published a new video, ‘How To Create Content That Stands Out From AI Slop’ featuring Mark Williams-Cook.The MOZ team says, “In this video, Mark Williams-Cook explains what constitutes quality content as generative AI takes over our feeds. He identifies... [...]