Marketing in 2026 is shifting from broad reach to intelligent relevance, driven by AI, automation, and real-time personalization across channels. Brands that win are those optimizing for AI discovery, trust signals, and meaningful customer experiences—not just clicks and impressions.Neil Patel has published a new video, ‘Everything you know about Marketing is changing’.In this video, you’ll learn: The AI SEO Explosion: Why investment jumped 98% and... [...]

Google Ads’ Inappropriate Content policy ensures that ads do not promote offensive, misleading, or harmful material, protecting users and advertisers alike. Marketers must align creatives, keywords, and landing pages with these guidelines to avoid disapprovals and maintain campaign performance.Google has published a new Google Ads podcast episode ‘Google Ads Policy: Inappropriate Content (Avoid Suspension)’.The Google Ads team says, “LIs your Google Ad disapproved due to “Inappropriate Content”? Learn exactly what this policy covers to protect your... [...]

AI citations are becoming a new credibility signal in marketing, as brands increasingly compete to be referenced by AI answers, not just ranked on search pages. Being cited by AI systems boosts trust, visibility, and authority, turning accurate, well-structured content into a powerful marketing asset.MOZ has published the latest episode of the Whiteboard Friday video ‘How to Build AI Citations’ featuring Charlie Marchant.The MOZ team says, “Learn how to build AI citations and rank in... [...]

Search Engine Journal contributor Lily Ray has published an article answering the question, ‘Is Google Finally Cracking Down On Self-Promotional Listicles?’.She says, “Over the past year, one of the most common tactics for gaining visibility in AI search has been for companies to publish “listicle” content on their own blogs – ranking the best companies or products in their niche and placing themselves in the No. 1 spot.There are variations of this approach – the listicle might contain a list of the best companies, or it could also list the best products in... [...]

Email marketing reporting tracks key metrics like open rates, click-throughs, conversions, and ROI to measure campaign effectiveness. Clear, actionable reports help marketers refine messaging, timing, and segmentation for better engagement and results.HubSpot has published a new guide, ‘Email marketing reporting: Our top best practices and tool recommendations for 2026’.Justina Thompson says, “Here’s a (maybe) mildly spicy hot take: Email marketing reporting is the backbone of any performance-focused email strategy. Without it, you’re sending... [...]

Off-page SEO builds your site’s authority through backlinks, brand mentions, reviews, and digital PR across trusted platforms. Strong off-page signals tell search engines your content is credible, relevant, and worth ranking higher.Search Engine Journal is hosting a webinar, ‘The New Off-Page SEO Playbook: Links, Mentions & AI Visibility’ on Tuesday, February 18, 2026, at 12 pm ET.The SEJ team says, “Join Michael Johnson, Founder & CEO of GrowResolve.com, as he provides a decision-making framework to help you develop modern... [...]

Google Maps SEO helps local businesses appear in “near me” searches by optimizing Google Business Profiles, local keywords, reviews, and proximity signals. Strong Maps visibility drives high-intent traffic, footfall, and calls from users ready to act.Ahrefs contributor Si Quan Ong has published an article featuring five proven strategies to rank higher in Google Maps SEO.He says, “Nearly 90% of consumers use Google Maps, and 46% of all Google searches have local intent. If you’re not showing up in the Local Pack, you’re invisible to a massive segment... [...]

Structuring pages for AEO and answer engines is crucial to ensure your content is easily understood, extracted, and cited by AI-driven search results. Clear headings, concise answers, schema markup, and intent-focused sections help your content surface as direct answers, not just links.HubSpot has published ‘How to structure pages for AEO and answer engines: A quick-start guide‘.Erica Santiago says, “Page structure is critical for AEO because of how answer engines synthesize content.In the past, we marketers would format our blog and website content so that... [...]

Mastering content operations is essential to scale content creation without sacrificing quality, consistency, or brand voice. Strong content ops align people, processes, and AI tools to deliver the right content, faster, across every channel.Content Marketing Institute has published a new video, ‘Master Content Operations and Keep Your Team Moving Forward’.The CMI team says, “Andi Robinson, owner of content strategy consultancy... [...]

eCommerce in 2026 will be driven by AI-powered personalization, voice and visual search, and hyper-fast, seamless checkout experiences. Brands that combine automation with trust, data privacy, and human-like customer interactions will win customer loyalty at scale.Digital Marketing Institute has published a new episode of the DMI podcast titled ‘eCommerce Trends for 2026’.The DMD team says, “We invited 4 experts in their digital marketing field into the podcast studio to give us their predictions for 2026. ECommerce consultant... [...]