Using images in emails captures attention, making messages more engaging and memorable. Visuals enhance storytelling, increase click-through rates, and help convey complex information quickly and effectively. MarTech contributor Natalie Jackson has published an article featuring useful information on when and how to use images in B2B emails. She says, “Recently, I shared an example of a work email on LinkedIn, sparking a flood of opinions on whether images belong in B2B emails. It turns out, the question of “to image or not to image” is a surprisingly divisive topic in B2B. I would love... [...]

In today’s digital-first world, the demand for high-quality, personalized content is at an all-time high. Generative AI enables marketers to produce vast amounts of content with unprecedented speed and precision. Content Marketing Institute has made available a replay of its webinar on ‘Navigating content abundance: The future of marketing with GenAI’. The CMI team says, “In this webinar, explore compelling new research from Adobe and learn how to navigate the complexities of content abundance and leverage generative AI to ensure your marketing stands out and delivers a distinct,... [...]

The generational divide on social media is evident, with younger generations favoring platforms like TikTok and Instagram, while older generations prefer Facebook and LinkedIn. This split influences content styles and engagement trends, as each generation brings unique expectations and preferences to digital interactions. Convince & Convert has published the latest episode of the Social Pros podcast titled ‘Bridging the Generational Divide on Social’. In This Episode: Generational perspectives on social media Gen Z’s unique social media journey Millennial and Gen X social media... [...]

Website conversion rates measure the percentage of visitors who complete a desired action, like making a purchase or signing up for a newsletter. Higher rates indicate effective design and user experience that drive engagement and conversions. Semrush has published a new video ‘Boost Your Website’s Conversion Rates with These Persuasive Tactics’. The Semrush team says, “In this video, we dive deep into creating a persuasive homepage that drives conversions and sales. Your homepage is often the first impression potential customers have of your business—make it count! We’ll... [...]

B2B eCommerce is transforming how businesses interact by streamlining transactions, automating procurement, and enhancing supply chain efficiency. With digital platforms, companies can now offer personalized, scalable solutions tailored to the unique needs of their business clients. HubSpot contributor Sam Lauron has published an article featuring five tips on getting B2B Ecommerce right. She says, “There’s more than just a single-letter difference between B2B and B2C ecommerce. Everything from sales to customer acquisition to ecommerce trends is different when you’re selling to businesses... [...]

Email Expert, being released today, is for you if you want a faster, easier, and more profitable way to: ➤ Automate Lead Generation (for your own business or for clients) ➤ Build Your Email List ➤ Automate Email Marketing ➤ Sell More Products ➤ Earn More Affiliate Commissions ➤ Work Less, Earn More This is a brand new, first-to-market, revolutionary “Generative AI” app that automatically generates leads and composes entire email campaigns at the click of a button. You can skip reading, researching, watching videos or listening to endless hours of podcasts. The software takes care... [...]

In 2025, content marketing will prioritize immersive, interactive experiences using AI and AR to boost engagement. Brands will lean into data-driven personalization, creating targeted content that resonates with specific audience segments in real-time. Content Marketing Institute contributor Robert Rose has published an article featuring three disruptions that will shape content and marketing strategy in 2025. He says, “Over the last two years, I’ve seen at least three significant disruptions that indicate where content and marketing may be headed. Identifying the implications of these... [...]

Shopping and retail trends are increasingly driven by personalization and sustainability, with brands using AI to create tailored experiences that cater to individual preferences. At the same time, eco-conscious consumers are pushing retailers toward greener practices, favoring brands that demonstrate a commitment to sustainability and ethical sourcing. Adweek is hosting a webinar ‘Shopping and Retail Trends for 2025’ on Thursday, November 21, 2024, at 1.00 pm ET. The Adweek team says, “Dive into the retail and shopping behavior trends impacting retailers, brands, and... [...]

This is a reminder for the Adweek webinar to be held on October 30, 2024. The oldest members of Generation Alpha are nearly 14, and are already some of the most important cultural tastemakers. Adweek is hosting a webinar ‘How Gen Alpha Influences Commerce ‘ on Wednesday, October 30, 2024, at 1.00 pm ET. The Adweek team says, “From following 10-step skincare routines to driving the resurgence of the mall, Gen Alpha is influencing a majority of household purchases across a wide variety of industries, not just toys and games. This is why it’s more important than ever for... [...]

This is a reminder for the DMI webinar to be held on October 30, 2024. Personalized AI marketing tailors content and recommendations to individual customer preferences, enhancing engagement and satisfaction. It boosts conversion rates by delivering targeted, data-driven experiences at the right time. Digital Marketing Institute is hosting a webinar ‘Build Your Ultimate Personalized AI Marketing Assistant’ on Wednesday, October 30, 2024. The DMI team says, “Join us for this exclusive webinar, co-hosted by the Digital Marketing Institute and the American Marketing Association (AMA),... [...]