Mobile has turned out to be the ultimate way to reach out millions of people. And one of the most engaging thing that the mobile users find is watching videos. By creating and publishing your marketing campaigns over the mobile you can secure more sales online.AdWeek team has published five tips to help brands create effective mobile video campaigns in the year 2019.On measuring the right statistics, the AdWeek team says, “The aim of every single advertising campaign will be to drive sales, increase visits to a store or make the target audience engage with the brand in a certain way. So... [...]

Creating and publishing educational content is one of the ways to promote your brand and the products you sell. Podcast creation is one such thing that can help you in brand awareness.Entrepreneur contributor Imran Tariq has shared five strategies to help marketers get more downloads for their podcasts.Tariq says, “To take advantage of podcasts, you need to build your reach and find ways to get more people to listen. And to do that, you have to think outside the box:1. Use your guests.You would be shocked how accessible some of the people you follow on social media are.I’ve noticed... [...]

The year is ending soon and it is time now to plan out the activities for the 2019. Usually companies do sales kickoffs in the month of January with the sales representatives to define yearly objectives and targets.HubSpot has published a guide to successful sales kickoffs to help brands run their meetings successfully.Aja Frost says, “Sales kickoffs help boost morale, build team trust and rapport, and ensure that the entire organization understands the priorities and roadmap for the year ahead. Below are our specific tips for planning kickoff — so keep reading.1. Choose an engaging... [...]

To achieve maximum ROI from your social media marketing efforts we need to monitor the performance of various campaigns being run. But to have such an influential presence over the social you need to build a good reputation first.HubSpot columnist Brian Whalley has shared a list of 13 free social media monitoring tools that can help you monitor social media. The tools include TweetDeck, Social Mention, TweetReach, Followerwonk, SumAll and more.Talking about the importance of social media monitoring, Whalley says, “Reputation is everything. And on the internet, that couldn’t be more... [...]

MarketingProfs is hosting a webinar on ‘How to Transform Event Attendees Into Hot Leads’ on Tuesday, December 18 at 2.00 pm ET.The MarketingProfs team says, “Even if they aren’t talking to you, your attendees are trying to tell you something. They’re leaving digital breadcrumbs everywhere they go—before, during, and after your event—that can help you build out robust prospect profiles and transform leads from net new to sales ready. In this webinar, we’ll show you how to identify these invaluable buying signals and act on them.You’ll learn:How... [...]

HubSpot has published findings from its survey on what people expect in the coming year in terms of technological advancements. The survey has got mixed responses from the participants.The findings may help you craft your 2019 marketing strategy.On understanding tech trends, Amanda Zantal-Wiener says, “Out of the 16 options we listed, there were five top tech trends that about a third of users indicated they would feel comfortable explaining or defining.Out of those five, the category of smart home topped the list. While this could include smart speakers — which ranked #4 on the... [...]

Self learning is one of the best ways to enhance your marketing performance. This learning can happen by taking online courses as well by observing the brands that are performing well.Entrepreneur magazine team has published a video featuring Neil Patel who shares a technique on how marketers can be better at online marketing.Entrepreneur team says, “Marketing is an essential part of any growing business. If you want to teach yourself the craft, either to implement marketing strategies yourself or to know who will make a great hire, but you don’t know where to start, Entrepreneur... [...]

AdWeek is hosting a webinar on ‘Trust Your Gut and Validate with Data: How Smithfield Foods Uses Unified Marketing Measurement’ on Tuesday, December 18 at 1.00 pm EST.The AdWeek team says, “Strong marketing decision-making can’t be based on emotion. Sure, that big sponsorship makes sense. But how do you prove it with data? That’s a challenge that Smithfield Foods and some of its key brands like Eckrich and Nathan’s faced. In order to justify key marketing decisions related to ad spend, existing sponsorship programs and other resources, the company has turned to unified... [...]

Video has been an integral part of our marketing strategies and it helps us achieve better ROI by establishing close connection with the audience.Today video rules the party on all the social media platforms in the form of Stories.Entrepreneur magazine contributor Syed Balkhi has shared five video marketing trends for the year 2019.Balkhi says, “Video is arguably the most entertaining and addicting form of content online. In fact, according to Google, half of 18-to-34-year-old YouTube subscribers would drop what they’re doing to watch a new video by their favorite creator. But video... [...]

The Business 2 Community team is hosting a webinar on ‘Optimizing Customer Engagement with User Intent’ on Tuesday, December 18 at 2 pm ET.The Business 2 Community team says, “Traditionally, customer engagement has been driven by using segmentation to group users based on past and static behaviors, and goal-driven actions.Key TakeawaysKey engagement & retention strategies for 2019Optimize customer engagement using intentUtilize predictive data science for optimal campaign performance”.Optimizing Customer Engagement with User IntentBusiness 2 Community [...]