Organic growth is crucial to the success of any business. The days of solely focusing on paid advertising and pay-per-click are gone. While those things are still important and have their place, nowadays, people want to feel a connection with the businesss and businesses they choose. So you need to investigate how to connect with your audience. For the sake of your business, do it now, not later. One study found that when companies create and participate in relevant conversations online,44% of consumers said they would feel a stronger connection. Since many consumers base their spending habits... [...]

The Business 2 Community team is hosting a webinar on ‘The Latest in Growth Hacking: Link Retargeting’ on Wednesday, January 16 at 2 pm ET. The Business 2 Community team says, “Did you know that you could transform every click on every link you share into a retargeting audience? Link Retargeting allows you to show highly targeted banner ads to everyone that clicks on your links! Shorten any link on the web with RetargetLinks, share the link via all your media channels including social media, email newsletters or affiliate marketers, drag and drop your ads in the platform... [...]

The Business 2 Community team is hosting a webinar on ‘Optimizing Customer Engagement with User Intent’ on Tuesday, December 18 at 2 pm ET. The Business 2 Community team says, “Traditionally, customer engagement has been driven by using segmentation to group users based on past and static behaviors, and goal-driven actions. Key Takeaways Key engagement & retention strategies for 2019 Optimize customer engagement using intent Utilize predictive data science for optimal campaign performance”. Optimizing Customer Engagement with User Intent Business 2 Community  [...]

The Business 2 Community team is hosting a webinar on ‘Optimizing Customer Engagement with User Intent’ on Tuesday, December 18 at 2 pm ET. The Business 2 Community team says, “Traditionally, customer engagement has been driven by using segmentation to group users based on past and static behaviors, and goal-driven actions. Key Takeaways Key engagement & retention strategies for 2019 Optimize customer engagement using intent Utilize predictive data science for optimal campaign performance”. Optimizing Customer Engagement with User Intent Business 2 Community  [...]

Constant communication with the prospects and customers is a key to build a strong and successful brand. We need to make sure that this process does not end at checkout as it is the ultimate point from where the customer service begins. Marketing Land columnist Davor Sutija has shared three tips to help brands engage with customers after checkout. Sutija says, “We’ve established that, beyond physical products, today’s consumers want experiences when they shop. That’s why much of the current industry conversation around the “retail apocalypse” and how to get consumers into the... [...]

Carlton Doty says, “In 2014, Forrester outlined a new approach to marketing that requires brands toharness customer context to deliver self-perpetuating cycles of real-time, two-way, insight-driven interactions.  In 2015, we’ll see more marketers obsess over customers’ context. As more interaction data floods customer databases and marketing automation systems, customer-obsessed marketing leaders will strive to orchestrate brand experiences that drive unprecedented levels of engagement. For example, we predict that: Digital marketing investments will drive brand experiences across... [...]

Jess Marranco says, ““I’d like to propose that we spend some time and resources to research our current customers and target market,” the Marketing Director of Company A sheepishly declared during the monthly board meeting, “I just think that we should make sure we’re delivering to the customers we have; you know, keeping them happy?” Heads in the boardroom turned to the puzzled CEO. “Listen, we love our customers, but we need more of them.” the CEO declared with disdain, “We’ve obtained customers through successful marketing campaigns in the past”. You Don’t... [...]

Allison Banko says, “We all outgrow things. As we grow and mature, things that once worked for us before may or may not still be a fit for us now. The same can be said for our organizations as they, too, evolve.New England Biolabs’ growing pain came in the form of its website. To adapt, the company implemented a redesign effort driven by customer experience.See how both the research and the redesign stimulated a 7.5% decrease in bounce rate, 13% increase in page visits and more than a 74% lift in time spent on the New England Biolabs website“. Customer-centric Marketing: How... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “5 Ways to Connect with Your Audience Emotionally to Drive More Engagement″. Baer says, “As a marketing professional in today’s über-competitive online space, you understand the importance and value of engaging your audience. You’re part of the 91% of B2B marketers establishing and building a community using both content and social media marketing. It can be difficult. You’re interacting with your audience constantly: fostering new relationships, nurturing existing ones, and listening/responding to feedback.... [...]

The latest ‘Econsultancy’ blog post is titled “US smartphone engagement has overtaken desktop: stats”. Christopher Ratcliff says, “Since December 2010, US smartphone engagement has increased three-fold from 131bn total minutes spent on the device per month to 442bn by December 2013. Although tablets were very much in their infancy in 2010, they too have seen a mighty increase over the same period, a 10-fold growth to 124bn minutes per month. These figures come from comScore’s latest report on the future of digital in the US. It states that smartphones alone have... [...]