AJ Agrawal says, “Brands on the cutting edge of technology often enjoy an advantage over their competitors. In 2016, 60 percent of marketers surveyed by Black Ink said they believed that business intelligence would become the most in-demand technology. And one area that is significantly influencing business intelligence is marketing automation. But marketing automation in and of itself is not going to give your business a new lease on life. Sometimes, the top marketing tools can do your business more harm than good. That’s not to say that when you you automate your marketing tasks, you... [...]

Charles Crawford says, “Why is E-commerce important? Internet usage is increasing day by day and it is even more prominently featured in everyone’s daily  life. To take the advantage of this cyber networking, the concept of E-commerce was developed. E-commerce is an emerging concept for businesses. In general, terms, E-commerce can be defined as any trading activity, which takes place over the Internet or through any electronic means. It must be noted that ordering and payment can be done online. The delivery of the products is still physical. This is where retargeting tactics actually... [...]

Jake Athey says, “When you or your marketing team members need a graphic, a photo, or a video from your own content collection (that is, your content library), can you go right to it? Or do you call that what-would-we-do-without-you person who knows where everything is? If you call for help — whether your content library resides in a digital asset management (DAM)system, a content management system, some other kind of repository, or a patchwork of shared folders — it may be time to call in a digital librarian. At my company, we have certainly suffered the pains of content overload. Three... [...]

Matt Masnfield says, “One of the most important attributes of successful small business owners is the ability to learn, and learn often. That’s right, every day brings new advances in business technology, approaches for running your business, and new ways to market your products and services. Sometimes it seems like that last one hits business owners the hardest. After all, no one wants his or her business to be left behind, right? To prevent that you need to at least learn about, and evaluate, each new marketing channel. And that brings up the subject of social media. Talk about an ever-changing... [...]

Dr. Peter J. Meyers says, “From Featured Snippets to In-depth Articles to Knowledge Panels, Google SERP features have remade the search marketing landscape. After three years of planning and many months of work, I’m thrilled to announce the launch of advanced SERP feature tracking in Moz Pro, available immediately to all customers! Using the most comprehensive data set on the market, Moz Pro now provides advanced analysis of the 16 features“. NEW: Rank Beyond 10 Blue Links with SERP Feature Tracking in Moz Pro MOZ  [...]

Barry Levine says, “Here’s a new worry that digital marketers can add to their growing list: A recent spate of email list bombings has led international spam fighter Spamhaus to block IP addresses from a number of well-known email service providers (ESPs), including possibly yours. (See below for advice on what you can do.) And here’s the backstory: On Monday, August 15, anti-spam consulting service Word to the Wise’s founding partner Laura Atkins posted about the difficult morning many ESPs were having: “A number of ESPs [email service providers] woke up to a more-than-usually-bad... [...]

Shannon Matthews says, “Everyone is on social media. And that’s not (much of) an exaggeration: There are more than 2.3 billion active social media users worldwide in 2016, according to We Are Social. That number is up 10% from 2015. With billions of users all over the world, social media is a great platform for sharing your message. But with so many users comes a lot of extra noise. So how do you rise above it and grab your audience’s attention? You may already be following best-practices and boosting your engagement on social media with simple tactics such as pictures in your... [...]

Drew Hendricks says, “In the last few years, small businesses have invested larger and larger portions of their revenue into marketing, a crucial, yet notoriously delicate part of any business’ growth and longevity. A successful marketing campaign can increase sales, raise your prestige, and allow you to compete with larger companies, but for small businesses there’s not much room for error. It’s too easy to pour valuable resources into undercooked marketing campaigns with limited ROI. But how can one know what campaigns are designed to triumph? Marketing is all about maximizing conversions.... [...]

Christopher Jan Benitez says, “Consumers don’t like to be sold to. Instead, businesses need to educate their audience through compelling content that empowers individuals to make informed purchasing decisions, which is where content marketing comes in. By consistently producing interesting and informative content, your business can make stronger and lasting connections with consumers. Whether you are just developing a strategy or if you need to revisit your current plan, here are five ways that you can improve your content marketing strategy: 1. Make Sure Your Strategy Is Documented It’s... [...]

Josh Denning says, “It’s no secret: If you want to rank high on Google’s search engine results pages (SERPs), you need to make backlinking a priority. The more backlinks you receive from authoritative websites, the more trust you’ll have in the eyes of Google, the more traffic it will send you and the more more high-quality leads you’ll generate for your business. The problem, though, is most link research and backlink checker tools are costly, and when you’re bootstrapping a startup, you money is best allocated elsewhere. While much has been written on backlinking, little has been... [...]