The latest article on HubSpot blog is titled “4 Important Factors That Will Affect the Cost of a Website Redesign”.Luke Summerfield says, “Your website is probably your most important marketing asset and is one of the biggest drivers of leads for your business. It’s where people form first impressions and it can mean the difference between someone contacting you and your competitor.Because the website is so important, it’s critical that it’s done right and no corners are cut. But how much does a website redesign cost and what factors go into the cost? Let’s explore“.4... [...]
Archive for the 'Website Design' Category
The latest article on HubSpot blog is titled “3 Cutting-Edge Examples of Website Personalization”.Meghan Keaney Anderson says, “Last year, research from Aberdeen’s Trip Kucera projected 2013 to be the year of personalized content. 86% of the marketing executives studied by Aberdeen said they planned to develop a process to map content assets to buyer personas that year.For the vast majority of companies we talk to, however, personalization has stayed largely inthe realm of email marketing. Using marketing automation tools, companies have become adept at triggering... [...]
The latest MOZ blog post is titled “So You Have a Mobile-Friendly Website. What Now?”.Bridget Randolph says, “This post covers what to do once you’ve got a mobile-friendly website up and running: whether you need an app, why mobile is important for social and email, technical tips for improving your mobile presence, examples and case studies of brands doing these things well, and the mindset we need about mobile as online marketers in 2014 and beyond“.So You Have a Mobile-Friendly Website. What Now?MOZ Blog [...]
The latest article on ‘Website Magazine’ is titled “Pros and Cons of Flat Design”.Lori Wagoner says, “All those who believe that beauty lies in the simplicity of things probably knew that simple things need not necessarily be dull, ordinary or average. If you look at a user interface (UI) with a flat design, you’ll know that simple is anything but mediocre. This UI has taken website and mobile design by storm in recent times.Flat design is everything that skeuomorphism isn’t. When it comes to UI, flat designs have been pronounced as the current big thing, what with designers... [...]
The latest post on ‘Copyblogger’ Blog is titled “How to Use Visual Hierarchy To Create Clear and Easy-to-Read Web Pages”.Pamela Wilson says, “ Imagine you’ve entered a cave.Your eyes slowly adjust to your surroundings and begin to make out the shapes and forms around you.You see three doorways: they’re equal in size, and all the same distance from where you stand. How do you choose where to go first?You’re frustrated, because you don’t have enough information to make a decision. All you can do is guess.Now imagine you’ve entered a second cave“.How to Use Visual... [...]
The latest ‘Econsultancy’ blog post is titled “14 beautiful designs based around shades of colour”.Chris Lake says, “Earlier this year I highlighted monochromatic design andhypercolour as two of my 18 web design trends for 2014. There is a third way that lives inbetween these two approaches: choosing a limited palette and using different shades of colour.Designers who go down this route typically choose one vibrant colour (and various shades thereof) and offset it against a neutral background. Sometimes two (or more) complementary colours come into play“.14... [...]
The latest article on ‘MarketingProfs’ is titled “Seven Dead Ends on Your Website–and How to Fix Them Today”.Andy Crestodina says, “You work hard to drive traffic to your site. Steering people toward your site is hard work. You combine search marketing, social media, and email marketing. You might even be paying good money for those visitors.But once you have them, are you making the most of those visits? Or is your site sending them down one-way, dead-end streets? Are there places where your user flow completely stops?Sadly, most websites are filled with dead ends.Here are... [...]
The latest ‘Econsultancy’ blog post is titled “Four things to avoid when creating a tablet experience for customers”.Carin van Vuuren says, “Nothing frustrates the mobile consumer more than forcing them to view your desktop site on mobile.Today’s consumers are educated and nimble on mobile and their expectations are significantly heightened when engaging a brand on tablet.With 43% of tablet users spending more time on tablet than on desktop, companies are increasingly optimizing tablet browsing and shopping to make it easier for consumers who want a seamless... [...]
The latest article on ‘Website Magazine’ is titled “5 Reasons Visitors Leave Your Website”.Ankit Oberoi says, “There is nothing more satisfying than having your work appreciated through a comment, a like, a tweet or a sale. Unfortunately though, it is becoming harder and harder to get that appreciation or attention from visitors.Since we live in an era of skimming and in a time where information is not scarce, keeping the visitors enticed enough to stay on a website for more than a few seconds is getting harder. It can be a struggle to convince visitors that their time on your site... [...]
Earl Smith is back with another tool for marketers. This time he has released a WordPress plugin called Flash Pages, and it can simplify building WordPress websites more than ever before.This plugin gives you a WYSIWYG tool bar that lets you edit the headlines, make them bold, add Images, edit any HTML you may want to include, embed Media, center your text and much more.You can also add column templates, edit background, edit page elements and even change the typography.If you have (or want to have) many sites, this will save you a lot of time. Even if you have just one site, this may be worth... [...]