The latest ‘MarketingExperiments’ blog post is titled “LPO: How many columns should you use on a landing page?”.John Tackett says, “What is the highest performing number of columns for your webpages?The question is deceptively simple and difficult to determine unless you test your way to the optimal layout for your needs.During a recent Web clinic, Jon Powell, Senior Executive Content Writer, MECLABS, revealed how a large tech company decided to test its column layout in an effort to increase sales from its branded search efforts.So, let’s review the research notes for some background... [...]

The latest post on ‘Copyblogger’ Blog is titled “3 Ways Your Web Design Can Better Connect You to Your Audience”.Rafal Toman says, “
How do people recognize good web design?There is a big difference between good and bad design. Many people can identify a good design, but they don’t know what makes the difference.Most people are not looking at a website and thinking: That website has well-matched serif and sans-serif fonts and a nice usage of white space!Nope. Only designers think that“.3 Ways Your Web Design Can Better Connect You to Your Audience‘Copyblogger’... [...]

The latest ‘Econsultancy’ blog post is titled “There’s no such thing as online PR”.Ian McKee says, “As we all know, digital marketing ceased to exist last year. In January 2013, Forrester announced it was to be the year that ‘digital marketing’ became just ‘marketing’.I’d like to posit that something similar happened to PR. In fact I think it happened earlier, though we have yet to have had the debate.There’s no doubt that the internet has changed marketing’s function and activities, but its impact on PR has simply been to expand the discipline’s... [...]

The latest ‘Econsultancy’ blog post is titled “Website localisation: three examples of best practice”.Patrick Eve says, “Increased globalisation has presented brands with huge opportunities to expand into new markets and the internet has drastically lowered the barriers to entry.This has resulted in increased global competition. So brands need to ensure that their multi-language websites are properly localised in order to succeed internationally.I regularly advise clients on the best approaches to website localisation in various different regions around the world,... [...]

The latest article on ‘Website Magazine’ is titled “5 Web Design Blunders”.Allison Howen says, “A website is the digital face of an online business, which makes it very important that a brand’s site leaves a good impression with its visitors.Much too often, however, these important digital properties contain design blunders. While some of these blunders are simply annoying to frequent Web surfers, other blunders can actually disrupt the user experience and result in lost customers and revenue. Avoid making these mistakes on your site, by learning more about five of the top... [...]

Just one final reminder that in less than 24 hours the special deal on Covert PinPress 2.0 will be taken down and the price will revert to its normal $97.Also the free bonus with over $1,900 worth of quality internet marketing products will be gone forever.If you need a fresh look for your WP site, there’s no more time for delay. But the discounted price is only valid until the count-down on this page hits zero.Covert PinPress builds your site to operate like Pinterest, the trendy fast growing social network.On Pinterest and on your new site, visitors see a collection of images . The... [...]

The Covert PinPress 2.0 sale is well underway. With this new WP theme, you can refresh the design of your site, making it graphically rich, like Pinterest. But It ends tomorrow, and the 72% discount will be gone.And after tomorrow, your $1,900 worth of bonus products will be gone, too.The bonuses they are including today are:• AmaTheme ($47 value)• WebFire ($99 value)• 6 Traffic Generation PLR Packs ($197 value)• PR Powershot ($27 value)• WP Brute Force ($37 value)• PulseHover ($27 value)• Link Super Charger ($29.95 value)• Total Web Traffic ($97 value)• Simple Traffic... [...]

by DJ MillerAny webmaster should be concerned about the site’s bounce rate because it is a direct measure of how well the site is performing. The longer people stay on the website, the more sales it will generate. There are many factors contributing to bounce rates, but the website design is one of the easiest to control.Take a look at these five flaws you should avoid in your design to reduce your bounce rate.Small or Hard to Read TypographyIf people can’t read the content on your website very easily, they will quickly bounce. Therefore, you need to make sure your font is large... [...]

MarketingExperiments is hosting a webinar on Wednesday, January 22 at 4.00 pm EST. The topic of the webinar is “How Many Columns Should I Use? New research suggests the best column layouts marketers should use for their pages”.MarketingExperiments team says, “Think for a few seconds about a page or email you manage. How many columns does it have? Do you know whether that is the optimal number? If you do know, have you tested it? What if you could improve the performance of the piece by adding or removing columns?In our next clinic, we’ll be drawing on about 15 years of research on... [...]

MarketingExperiments is hosting a webinar on Wednesday, January 22 at 4.00 pm EST. The topic of the webinar is “How Many Columns Should I Use? New research suggests the best column layouts marketers should use for their pages”.MarketingExperiments team says, “Think for a few seconds about a page or email you manage. How many columns does it have? Do you know whether that is the optimal number? If you do know, have you tested it? What if you could improve the performance of the piece by adding or removing columns?In our next clinic, we’ll be drawing on about 15 years of research on... [...]