Using TikTok for audience growth allows brands to tap into viral trends and short-form content that quickly captures attention. Its algorithm-driven reach helps businesses connect with new, highly engaged communities worldwide.Search Engine Journal contributor Mordy Oberstein has answered the question – ‘Should Small Brands Go All In On TikTok For Audience Growth?’.He says, “The short answer to your question is that you do not want to pigeonhole your business into one channel, no matter the size. There’s also no such thing as an “easier” way. They are all hard.I’m... [...]

Search Engine Journal has published ‘TikTok Marketing: An In-Depth Guide For Brands’.Shelly Walsh says, “In this article, we will be looking at how businesses can get started using TikTok for marketing and how you can take full advantage of this short-video platform for your brand.Why Use TikTok For Marketing?TikTok exploded onto the social media scene in the U.S. back in 2018. It had a rapid increase in users and became the fastest-growing social media platform seen so far.Now, with over 1.6 billion monthly active users, TikTok has become the fourth most popular platform.TikTok... [...]

By 2025, TikTok marketing is expected to focus on hyper-personalized content and advanced AI-driven analytics for precise audience targeting. Brands will leverage immersive trends, influencer collaborations, and shoppable videos to boost engagement and sales.Search Engine Journal has published ‘TikTok Marketing: An In-Depth Guide For Brands’.Shelley Walsh says, “We will be looking at how businesses can get started using TikTok for marketing and how you can take full advantage of this short-video platform for your brand.Why Use TikTok For Marketing?TikTok exploded onto the social... [...]

TokMate lets you use TikTok for real marketing.If you are like many of our readers, you may have overlooked TikTok as a marketing platform. We have. It has always seemed too frivolous to us. And maybe for some subject matter, it still is.At first, it appeared to be merely a platform for silly antics and youth-centric memes.TikTok now appeals to a broader audience, reaching beyond Gen Z to Gen X and even Baby Boomers.Businesses are increasingly using TikTok to connect with potential customers, and, since TikTok is free to all, they are leveraging its organic reach without the expense of paid... [...]

In 2024, TikTok continues to be a powerhouse for marketing, leveraging its algorithmic prowess to reach niche audiences with tailored content. Brands increasingly invest in creative and engaging TikTok campaigns to capitalize on its growing user base and cultural influence.Content Marketing Institute has published a new video ‘Is TikTok’s Time Up?’ featuring Robert Rose.The CMI team says, “The potential ban of TikTok in the U.S. is causing panic among the platform’s passionate fan base and sending marketers into a tailspin. Everyone’s clocking their concerns, but are they... [...]

Ahrefs has published a new video ‘I Tested Viral SEO Tips on TikTok’.In this video, you will learn about most viral SEO hacks on TikTok to learn if more views means more organic traffic.Ahrefs  [...]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Showing Up Authentically on TikTok: Being Imperfectly You’ featuring Tyla Brimblecombe.The SME team says, “Are you struggling to create TikTok content? Looking for a plan that allows you to experiment with different ideas? Explore a process that provides flexibility and allows you to show up authentically on TikTok.”Social Media Examiner [...]

When it comes to social media marketing, you need to analyze the performance of your campaigns in relation to the day and time they were posted.HubSpot contributor Flori Needle has published ‘When to Post on TikTok: A Simple Guide’ sharing useful insights on the best time to post on TikTok.She says, “If you’re looking to increase your presence on the app, or you’re leveraging it for the first time, it’s essential to know when your audience is active to get the most reach.The HubSpot Blog surveyed 300+ marketers to uncover the best time to post on TikTok. Let’s... [...]

With its constantly rising user base, TikTok remains one of the favorite social media platforms for businesses and marketers.Social Media Examiner has published a new video ‘How to Use TikTok to Grow Your Influence’ featuring Keenya Kelly.The SME team says, “Want to become the go-to expert in your industry? Wondering what types of TikTok content will position you as a recognized authority? Learn how to build your influence and convert customers with TikTok.”Social Media Examiner [...]

This is a reminder for an Adweek webinar scheduled on October 11. Adweek is hosting a webinar ‘Succeed on TikTok with Creator-Led Campaigns: Mobilize Consumers Throughout the Funnel’ on Tuesday, October 11, 2022, at 1.00 pm EDT.The Adweek team says, “Join experts from TikTok and CreatorIQ who will reveal the secrets behind successful brand/creator collaborations generating impressive full-funnel results across the platform. You’ll find out:A guide to authentically working with creators to accelerate business outcomesData-backed insights to improve creative performanceBest-in-class... [...]